Coordinator, Integrated Brand Marketing

New York MetsNew York, NY
Onsite

About The Position

The Coordinator, Integrated Brand Marketing will support the planning and execution of cross-platform marketing campaigns and fan engagement initiatives. This role will work closely with the Manager of Integrated Brand Marketing and cross-functional teams to help bring campaigns and activations to life, while ensuring a best-in-class experience for Mets fans both digitally and in-person.

Requirements

  • Bachelor’s degree
  • 2+ years of relevant experience (internships included) in marketing, events, or sports/entertainment preferred
  • Strong organizational skills with the ability to manage multiple projects and deadlines
  • Excellent written and verbal communication skills
  • Detail-oriented with a proactive, team-first mindset
  • Comfortable working in a fan facing fast-paced environment and adapting to shifting priorities
  • Willingness to work nights, weekends, and gamedays as needed

Nice To Haves

  • Familiarity with project management tools (e.g., Asana or similar)
  • Experience supporting events or experiential marketing activations
  • Passion for sports, live events, and fan engagement

Responsibilities

  • Assist in the development and execution of cross-platform marketing campaigns across digital, social, email, in-ballpark, and partner channels
  • Support day-to-day campaign management including writing creative briefs, building timelines, routing assets for approval, and tracking deliverables to ensure deadlines are met
  • Coordinate with internal teams (Ticketing, Ticket Ops, Ballpark Experience, Creative, Legal, Communications, etc.) to keep projects organized and on schedule
  • Capture meeting notes, track next steps, and help maintain clear communication across stakeholders
  • Support the execution of fan engagement initiatives, including Mets Kids Club, sweepstakes, and other marketing-driven programs
  • Assist with planning and on-site execution of experiential activations such as Kids Club events, Mr. and Mrs. Met Dash, and out of ballpark pop-ups
  • Manage the Kids Club inbox, responding to fan inquiries in a timely and professional manner
  • Assist with gameday responsibilities including coordination of Kids Club activations and other fan-facing elements
  • Monitor marketing and entertainment trends to inform campaign ideas and best practices
  • Provide general administrative and project support to the Integrated Brand Marketing team as needed
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