Brand & Integrated Marketing Manager

Pepper

1d • Remote

About The Position

Pepper is looking for an ambitious, creative and organized Brand & Integrated Marketing Manager to drive, amplify and express Pepper’s brand voice and positioning consistently, creatively and profitably across evergreen 360 campaigns, content, and product launches. You’ll help grow Pepper’s community and establish Pepper as a beloved, culturally relevant, and inspiring global brand in a way that’s unequivocally Pepper: Confident, Warm, Clever. The Brand & Integrated Marketing Manager will impact Brand Awareness, Content Performance and Customer Demand Creation across channels through developing share-worthy and powerful content, activations, partnerships, and launches. This role will have a huge role in shaping how Pepper shows up in the world, with the opportunity to positively impact millions of women and how they show up in the world.

Requirements

• 4+ years of brand marketing or integrated marketing experience at a beloved, social-first, ecommerce consumer brand
• Proven experience driving campaigns that are emotionally resonant and commercially successful
• A strong balance of right and left brain: Highly creative with the ability to use insights and data to drive decisions
• Highly curious, proactive, and creative, and can quickly adapt relevant cultural trends and conversations into powerful brand moments
• Strong organizational, communication, collaboration and project management skills
• Creative visual and verbal storyteller who can capture the heart of a brand
• Thrives in fast-paced startup environments with the ability to manage multiple priorities, complex timelines and multiple stakeholder perspectives
• Comfortable with challenging the status quo and proposing wild ideas that might just work

Responsibilities

• Manage the end-to-end planning and execution of integrated campaigns and GTM across all channels (ads, email, site, social etc) to ensure seamless coordination from clear creative briefs to seamless final execution
• Define, build, and drive the annual integrated marketing calendar that meets sales plans and brand goals
• Partner closely with Project Management to set GTM processes and timelines and ensure on-time and successful execution
• Support on the ground as needed for content creation, campaign shoots and experiential activations
• Ideate and initiate community-first campaigns, storytelling, partnerships, collaborations and activations to increase engagement and awareness
• Translate brand vision into actionable strategies that drive increased awareness, organic reach, and brand affinity
• Collaborate closely with Social to develop high quality UGC to fuel integrated marketing calendar plan and ad creative
• Collaborate with PR and paid influencer marketing efforts to drive coverage of key launches
• Measure and track campaign results and brand marketing KPIs, owning campaign and launch recaps and recommendations to optimize
• Deliver customer insights through data, research, interviews, and surveys to inform strategies
• Own campaign and launch recaps, delivering insights and recommendations to optimize future performance
• Translate performance data into actionable strategy across channels
• Develop and maintain key marketing tools, including quarterly strategy decks, campaign timelines, marketing calendars, and seasonal product priorities
• Collaborate with cross-functional teams across digital, marketing, merchandising, CX, planning to support evolving business priorities and goals
• Leads cross-functional alignment across digital, social, CX, merchandising, and planning teams to deliver integrated campaigns
• Passionate about Pepper’s mission to redefine body standards and lives Pepper’s brand and ethos

Benefits

• Robust health benefits including 100% company covered option for medical, vision, dental insurance, and supplemental insurance options
• Company matched 401K plan up to 3%
• Generous paid time off program including flexible PTO days, federal holidays, and sick days
• Flexible remote workplace
• Paid parental leave for qualifying employees
• Monthly wellness stipend
• Annual company-wide offsite
• Have a huge role in the growth of a company with a meaningful mission

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees