Senior Manager, Global Integrated Brand & Marketing

VF Corporation•Denver, CO

About The Position

The Senior Manager for Global Integrated Brand & Marketing will be responsible for translating Altra’s global brand strategy into cohesive, scalable storytelling that drives both cultural relevance and commercial growth. This role connects marketing/creative, product, regional, and commercial teams to deliver integrated campaigns and tools that bring the brand to life consistently around the world. Reporting to the Global Brand & Marketing Director, this role will act as a brand steward and a partner to the Brand & Marketing leadership team, ensuring every initiative strengthens Altra’s purpose, positioning, and long‑term impact.

Requirements

6-10 years of experience and professional achievements.
Deep understanding of integrated channel strategies (paid, owned, earned) across ecommerce, wholesale, and regional markets.
Proven ability to develop scalable global campaign frameworks, toolkits, briefs, and playbooks that balance global consistency with local flexibility.
Strong creative and brand leadership, including clear feedback, refined judgment, and stewardship of brand voice, tone, visual expression, and websites as storytelling platforms.
Experience supporting go-to-market strategies, product launches, and sell‑in storytelling, connecting brand initiatives to business objectives and growth opportunities.
Data‑informed marketer, comfortable analyzing performance metrics and translating insights into future strategies and actionable guidance.
Exceptional written, verbal, and presentation skills with executive presence; able to distill complexity into clear, regionally relevant direction.
Highly collaborative influencer who builds trust, coaches teams on the “why,” and navigates cross‑functional stakeholders without direct authority.
Strong project management and organizational skills, adept at prioritizing across multiple timelines in fast‑moving, ambiguous environments while maintaining big‑picture perspective and attention to detail.

Nice To Haves

Formal education in a related field is great to have.

Responsibilities

Partner with the Global Brand & Marketing Director supporting tier 1 and leads tier 2 and 3 integrated global brand marketing moments that align seasonal and business priorities, and cultural moments across our consumer touchpoints globally.
Act as a central connector across teams, influencing creative/marketing, product, regional marketing, and ecom/digital teams, ensuring a cohesive global narrative and consistent execution.
Own the global integrated marketing calendar points, aligning storytelling, content, and activation timing across North America and regional markets.
Partner with Global Marketing Director and Product teams to ensure consumer, competitive, and cultural insights are reflected in the creative briefs.
Monitor campaign performance and brand health metrics, partnering with ecom, paid media and Marketing Director to inform optimizations and future planning.
Own the global Altra brand story telling website strategy, ensuring it is a best‑in‑class destination for storytelling, education, and brand expression, beyond ecommerce.
Partner with ecom team to define homepage storytelling, brand moments, and content prioritization across seasons and ensures the homepage looks cohesive.
Ensure brand consistency across global and regional site implementations while enabling market‑specific relevance.
Lead website content planning for brand and product story telling moments.
Partner with SEO, CRM, and performance teams to ensure brand storytelling supports traffic, engagement, and conversion goals without compromising brand integrity.
Continuously evaluate site performance and user behavior on brand story telling pages to inform future brand storytelling opportunities.
Identify and help develop brand‑led commercial opportunities that drive incremental revenue and build on winning styles.
Partner closely with Ecommerce/CRM, Wholesale, Product, and Regional teams to ensure brand strategy supports business growth objectives across channels.
Translate brand initiatives into sellable moments—including product launches, seasonal stories, partnerships, and activations.
Support go‑to‑market planning by shaping marketing plans, product narratives and consumer value propositions that strengthen commercial impact.
Monitor performance and brand KPIs tied to commercial initiatives, partnering with Insights and Analytics to inform optimization and future opportunities.
Ensure that all growth initiatives reinforce Altra’s positioning, values, and long‑term vision—building a brand that scales sustainably.
Develop global brand toolkits that translate strategy into clear, usable guidance for regional marketing teams.
Create and maintain campaign playbooks, including objectives, key messages, storytelling hierarchy, visual direction, and executional examples.
Ensure all global communications reflect a consistent brand voice, tone, and point of view, aligned with Altra’s values and positioning.
Partner with Creative and Regional teams to enable high‑quality, on‑brand execution across markets.
Lead the rollout of global campaigns through clear communication, timelines, and support materials.
Act as a key point of contact for regions, gathering feedback to continuously improve toolkits and processes.
Own brand education frameworks to ensure internal teams and partners deeply understand Altra’s brand, consumer, and storytelling approach.
Develop and deliver training materials for global and regional teams (eg point of difference comms and assets, campaign education, product storytelling, tone of voice).
Partner with Wholesale, and Retail teams to create brand education tools that support commercial storytelling and Field Sales Rep and Staff training.
Support brand onboarding for new team members and agencies, ensuring fast alignment and consistency.
Serve as a brand ambassador internally advocating for clarity, consistency, and emotional resonance in everything Altra puts into the world.