Manager, Functional Transformation

Deloitte•Minneapolis, MN
•$134,500 - $265,100

About The Position

As a Manager, Functional Transformation, you will lead the functional strategy and delivery of marketing transformation programs for Fortune 500 clients across content supply chain, CRM, personalization, martech, and data and analytics. You will lead workstreams involving content operations, digital asset management, marketing resource management, customer data platforms, marketing automation, and analytics. You will shape and deliver AI-enabled marketing solutions, translate business strategy into functional and technical requirements, and align business, IT, and engineering teams. You will manage scope, timelines, and client expectations across complex, multi-vendor Agile programs; advise senior marketing and technology leaders on operating models, platforms, and roadmaps; lead proposals and other growth activities; and coach and develop team members.

Requirements

  • 10 or more years of experience in consulting or industry, including work with clients in regulated industries.
  • 6 or more years of experience leading or supporting marketing transformation or technology implementation programs, including 5 or more years with marketing technology platforms such as Adobe (e.g., AEM, Workfront), Salesforce (e.g., Marketing Cloud, Data 360), or composable platforms.
  • At least 1 year of experience applying or advising on generative AI, large language models, or AI and machine learning in a marketing context.
  • Experience supporting proposals, RFP responses, or client presentations.
  • Experience applying Agile methodologies in transformation or technology implementation programs.
  • Ability to travel 30% on average, depending on work and clients served.
  • Client-facing leadership with senior marketing and technology stakeholders.
  • Ability to translate between business and technical audiences.
  • Strong judgment and comfort operating in ambiguity.
  • Ability to lead workstreams, prioritize competing demands, and deliver in a fast-paced environment.
  • Ability to mentor and provide clear guidance to others.
  • Clear written and verbal communication, with close attention to quality of work product.

Nice To Haves

  • Experience with customer data platforms, CRM platforms, or other marketing technology platforms.
  • Certifications in Adobe or Salesforce platforms.
  • Experience building or implementing agentic AI use cases in marketing.
  • Experience leading or mentoring teams on client engagements.
  • Familiarity with marketing operating model design and governance.

Responsibilities

  • Lead the functional strategy and delivery of marketing transformation programs for Fortune 500 clients.
  • Own workstreams spanning content operations, digital asset management, marketing resource management, customer data platforms, marketing automation, and analytics.
  • Shape and deliver AI-enabled marketing solutions, including generative content production, personalization, and agentic workflows.
  • Translate business strategy into functional and technical requirements and align business, IT, and engineering teams.
  • Manage scope, timelines, and client expectations across complex, multi-vendor programs using Agile delivery.
  • Build trusted relationships with senior marketing and technology leaders and advise them on operating model, platform, and roadmap decisions.
  • Lead proposals, RFP responses, client presentations, and early-stage solution shaping to drive growth.
  • Coach and develop staff members on teams.

Benefits

  • May be eligible to participate in a discretionary annual incentive program, subject to program rules and applicable factors.
  • Broad range of employee benefits.
  • Opportunities to build new skills, take on leadership opportunities, and grow through mentorship and formal development programs.
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