Manager - Enterprise Social Media

Duke Careers•Durham, NC

About The Position

At Duke Health, we're driven by a commitment to compassionate care that changes the lives of patients, their loved ones, and the greater community. No matter where your talents lie, join us and discover how we can advance health together. Duke Health seeks to hire a Manager – Enterprise Social Media, who will embrace our mission of Advancing Health Together! The Manager, Enterprise Social Media is responsible for the day-to-day execution of Duke Health's enterprise social media presence across institutional channels. Working closely with the Director of Social Media Strategy, this role translates strategic direction into high-quality content, manages platform operations, and ensures Duke Health's social channels reflect institutional standards and priorities with consistency and care. This role is primarily responsible for enterprise social execution and platform operations, while contributing meaningfully to editorial planning, audience strategy, and content optimization. The ideal candidate brings strong writing instincts, strong platform instincts, and the discipline to operate with speed, accuracy, and sound judgment in a complex, regulated environment.

Requirements

Bachelor's degree in Communications, Journalism, Public Relations, or related field required.
5+ years of progressive experience in social media management, audience engagement, or enterprise content strategy
Demonstrated expertise managing institutional or enterprise social media channels at scale
Strong writing and editing skills with ability to adapt voice and tone across platforms and audiences
Proficiency with social media management platforms (Sprout Social preferred)
Experience with analytics and performance reporting, including translating data into editorial decisions
Demonstrated curiosity about evolving audience behaviors, emerging platforms, and changing content consumption patterns
Ability to manage multiple priorities with precision and composure in a fast-paced environment

Nice To Haves

Background in healthcare, academic medicine, or similarly complex regulated environments
Experience supporting amplification of executive communications or thought leadership content
Familiarity with earned media workflows and media relations collaboration
Understanding of HIPAA and healthcare compliance as it relates to digital content
Demonstrated experience developing and executing short-form video content for institutional channels

Responsibilities

Manages daily content operations across Duke Health's institutional social media channels including LinkedIn, Facebook, X, and Instagram
Creates, schedules, and publishes content aligned to institutional priorities, editorial calendar, and governance standards
Exercises strong editorial and platform judgment, understanding how stories should be adapted across channels and audiences rather than duplicated uniformly
Helps prioritize social storytelling opportunities based on institutional priorities, audience relevance, and platform performance
Develops platform-native content including copy, graphics direction, short-form video concepts, and multimedia assets in partnership with designers, videographers, photographers, and creative partners
Develops and executes short-form, social-first video content optimized for emerging audience behaviors and platform trends
Maintains brand voice consistency across all channels and content types
Monitors channel performance and community engagement, responding to comments and inquiries in accordance with approved protocols
Maintains and executes against an integrated editorial calendar coordinating content across earned media moments, campaigns, and institutional priorities
Partners with Media Relations to amplify research announcements, clinical milestones, and earned media placements
Collaborates with Marketing, Internal Communications, and clinical teams to source content and ensure timely, accurate coverage of institutional moments
Supports amplification and social adaptation of executive thought leadership content in coordination with relevant communications partners
Supports decentralized communicators and institutional stakeholders through guidance, coordination, and best practices that strengthen alignment across Duke Health's broader social ecosystem
Tracks and reports on channel performance using Sprout Social, translating data into actionable insights and monthly reporting
Monitors competitive social media landscape including peer academic medical centers
Identifies content trends and platform developments relevant to Duke Health's audiences and strategic priorities
Monitors social channels for emerging issues, negative sentiment, or reputation risks and escalates appropriately to the Director
Supports crisis and sensitive situation response under direction of the Director and AVP of External Communications
Operates with strong attention to speed, accuracy, and judgment in a fast-moving and highly regulated communications environment