Enterprise Demand Generation Lead — North America

Fivetran • Austin, TX

4d • $162,773 - $203,466 • Onsite

About The Position

Fivetran is seeking a Manager, Enterprise Growth to drive lead generation and pipeline growth across the Americas (AMER). This is a hands-on individual contributor role within the Enterprise Revenue Marketing organization, reporting to the Senior Manager, Digital Marketing. The position is based in Fivetran’s Austin, Texas office.

The role owns the AMER Enterprise pipeline target for its programs and the digital acquisition programs that support it. The successful candidate will generate the touchpoints and marketing-qualified leads (MQLs) needed to meet Stage 1 (S1) opportunity targets, while building engagement with priority accounts and buying groups across sales territories. Responsibilities include hands-on execution of paid campaigns and content syndication, ongoing funnel and budget optimization, and testing new approaches to develop qualified Enterprise pipeline.

Requirements

• Experience running hands-on B2B growth or demand generation programs that produce measurable pipeline, ideally for Enterprise audiences.
• Demonstrated ability to plan and optimize paid social campaigns across platforms such as LinkedIn, Meta, and Reddit.
• Experience managing content syndication vendors and evaluating results beyond lead volume.
• Strong analytical skills, including the ability to work backward from pipeline goals and diagnose touchpoint-to-MQL-to-opportunity conversion.
• Demonstrated ability to use AI and LLMs to orchestrate and optimize programs and do more with less.
• A disciplined approach to experimentation, with clear hypotheses, success measures, and decisions about what to scale or stop.
• Effective cross-functional collaboration with Sales, marketing peers, and operations teams to turn campaign engagement into qualified opportunities.
• Strong ownership and prioritization skills, with the ability to manage budgets, vendors, and multiple programs independently.

Nice To Haves

• Experience marketing data infrastructure, analytics, developer tools, or other technical B2B products.
• Familiarity with account-based marketing, buying-group targeting, and territory-level demand planning.
• Experience improving landing pages, offers, and creative through conversion testing.
• Familiarity with attribution, intent data, and account-level engagement measurement.
• Experience using AI tools to accelerate research, creative iteration, and analysis while maintaining quality and accuracy.

Responsibilities

• Own the AMER Enterprise pipeline target for assigned programs, translating S1 goals into touchpoint, MQL, and campaign plans.
• Build territory-level acquisition strategies that expand coverage and engagement within priority Enterprise accounts and buying groups.
• Launch and optimize paid media campaigns on Meta, Reddit, and LinkedIn, managing audiences, creative, budgets, and performance.
• Manage content syndication programs, including vendor selection, targeting, lead quality, and downstream pipeline contribution.
• Experiment with new channels, offers, audiences, and campaign approaches to identify scalable sources of qualified demand.
• Analyze the funnel from touchpoint through MQL and S1 opportunity, identify conversion gaps, and take action to improve results.
• Allocate program budgets based on pipeline impact, balancing acquisition volume, lead quality, and efficiency.
• Partner with Sales, BDR/SDR teams, Regional Marketing, and ABM to align campaigns with territory priorities and support timely follow-up.
• Collaborate with Lifecycle Marketing, Product Marketing, and creative partners to deliver relevant messaging and connected prospect experiences.
• Maintain accurate campaign tracking and communicate performance, risks, and recommendations with Marketing Operations and analytics partners.

Benefits

• 100% employer-paid medical insurance.
• Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, paid sick time, inclusive parental leave, paid holidays, a year-end Global Week of Rest, and volunteer days off.
• RSU stock grants.
• Professional development and training opportunities.
• Company virtual happy hours, free food, and team-building activities.
• Monthly cell phone stipend.
• Access to a mental health support platform offering therapy, coaching, and self-guided mindfulness resources for covered employees and covered dependents.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed