Enterprise Demand Generation Lead — North America

Fivetran • Austin, TX

3d • Hybrid

About The Position

Fivetran and dbt Labs are bringing together their teams and technology to help organizations move, transform, and trust their data. The Enterprise Demand Generation Lead will drive lead generation and pipeline growth across the Americas, owning the AMER Enterprise pipeline target and the digital acquisition programs that support it. This hands-on individual contributor role focuses on generating touchpoints and marketing-qualified leads (MQLs) to meet Stage 1 (S1) opportunity targets, while building engagement with priority accounts and buying groups across sales territories. The role combines paid campaign execution, content syndication, funnel analysis, and experimentation to generate qualified Enterprise pipeline. It reports to the Senior Manager, Digital Marketing, within the Enterprise Revenue Marketing organization. This is a full-time hybrid position based in the Austin, Texas office.

Requirements

• Experience running hands-on B2B growth or demand generation programs that produce measurable pipeline, ideally for Enterprise audiences.
• Demonstrated ability to plan and optimize paid social campaigns across platforms such as LinkedIn, Meta, and Reddit.
• Experience managing content syndication vendors and evaluating results beyond lead volume.
• Strong analytical skills, including the ability to work backward from pipeline goals and diagnose touchpoint-to-MQL-to-opportunity conversion.
• Demonstrated ability to use AI and LLMs to orchestrate and optimize programs and do more with less.
• A disciplined approach to experimentation, with clear hypotheses, success measures, and decisions about what to scale or stop.
• Ability to collaborate effectively with Sales, marketing peers, and operations teams to turn campaign engagement into qualified opportunities.
• Strong ownership and prioritization skills, with the ability to independently manage budgets, vendors, and multiple programs.

Nice To Haves

• Experience marketing data infrastructure, analytics, developer tools, or other technical B2B products.
• Familiarity with account-based marketing, buying-group targeting, and territory-level demand planning.
• Experience improving landing pages, offers, and creative through conversion testing.
• Familiarity with attribution, intent data, and account-level engagement measurement.
• Experience using AI tools to accelerate research, creative iteration, and analysis while maintaining quality and accuracy.

Responsibilities

• Own the AMER Enterprise pipeline target for assigned programs and translate S1 goals into touchpoint, MQL, and campaign plans.
• Build territory-level acquisition strategies to expand coverage and engagement within priority Enterprise accounts and buying groups.
• Launch and optimize paid media campaigns across Meta, Reddit, and LinkedIn, managing audiences, creative, budgets, and performance.
• Manage content syndication programs, including vendor selection, targeting, lead quality, and downstream pipeline contribution.
• Experiment with channels, offers, audiences, and campaign approaches to find scalable sources of qualified demand.
• Analyze the funnel from touchpoint through MQL and S1 opportunity, identify conversion gaps, and improve results.
• Allocate program budgets according to pipeline impact, balancing acquisition volume, lead quality, and efficiency.
• Partner with Sales, BDR/SDR teams, Regional Marketing, and ABM to align campaigns with territory priorities and support timely follow-up.
• Collaborate with Lifecycle Marketing, Product Marketing, and creative partners to deliver relevant messaging and connected prospect experiences.
• Maintain accurate campaign tracking and communicate performance, risks, and recommendations with Marketing Operations and analytics partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed