Enterprise Demand Generation Lead — North America

Fivetran•Oakland, CA

4d•Hybrid

About The Position

Fivetran is seeking an Enterprise Demand Generation Lead to drive lead generation and pipeline growth across the Americas. This hands-on individual contributor owns the AMER Enterprise pipeline target and the digital acquisition programs that support it, generating touchpoints and marketing-qualified leads needed to meet Stage 1 opportunity goals while engaging priority accounts and buying groups across sales territories. The role combines program execution with experimentation, performance analysis, and optimization beyond lead volume. The position is full-time and hybrid, based in the Oakland, California office. It reports to the Senior Manager, Digital Marketing, within the Enterprise Revenue Marketing organization. Technologies include Claude, LinkedIn Campaign Manager, Meta Ads Manager, Reddit Ads Manager, content syndication platforms, and CRM, marketing automation, and campaign analytics tools.

Requirements

Experience running hands-on B2B growth or demand generation programs that produce measurable pipeline, ideally for Enterprise audiences.
Demonstrated ability to plan and optimize paid social campaigns across platforms such as LinkedIn, Meta, and Reddit.
Experience managing content syndication vendors and evaluating results beyond lead volume.
Strong analytical skills, including the ability to work backward from pipeline goals and diagnose touchpoint-to-MQL-to-opportunity conversion.
Demonstrated ability to use AI and LLMs to orchestrate and optimize programs and do more with less.
A disciplined approach to experimentation, with clear hypotheses, success measures, and decisions about what to scale or stop.
Effective cross-functional collaboration with Sales, marketing peers, and operations teams to turn campaign engagement into qualified opportunities.
Strong ownership and prioritization skills, with the ability to manage budgets, vendors, and multiple programs independently.

Nice To Haves

Experience marketing data infrastructure, analytics, developer tools, or other technical B2B products.
Familiarity with account-based marketing, buying-group targeting, and territory-level demand planning.
Experience improving landing pages, offers, and creative through conversion testing.
Familiarity with attribution, intent data, and account-level engagement measurement.
Experience using AI tools to accelerate research, creative iteration, and analysis while maintaining quality and accuracy.

Responsibilities

Own the AMER Enterprise pipeline target for assigned programs and translate Stage 1 goals into touchpoint, MQL, and campaign plans.
Build territory-level acquisition strategies that expand coverage and engagement within priority Enterprise accounts and buying groups.
Launch and optimize paid media campaigns across Meta, Reddit, and LinkedIn, managing audiences, creative, budgets, and performance.
Manage content syndication programs, including vendor selection, targeting, lead quality, and downstream pipeline contribution.
Experiment with new channels, offers, audiences, and campaign approaches to identify scalable sources of qualified demand.
Analyze the funnel from touchpoint through MQL and Stage 1 opportunity, identify conversion gaps, and improve results.
Allocate program budgets based on pipeline impact, balancing acquisition volume, lead quality, and efficiency.
Partner with Sales, BDR/SDR teams, Regional Marketing, and ABM to align campaigns with territory priorities and support timely follow-up.
Collaborate with Lifecycle Marketing, Product Marketing, and creative partners to deliver relevant messaging and connected prospect experiences.
Maintain accurate campaign tracking and communicate performance, risks, and recommendations with Marketing Operations and analytics partners.