Demand Generation Lead
About The Position
Polywater is seeking a Demand Generation Lead to drive commercial growth by combining strategy, creativity, and data. The role develops demand generation initiatives that identify effective channels for reaching and engaging Ideal Customer Profiles (ICPs), build predictable sales pipeline, strengthen market awareness, and maintain brand integrity. The Lead also oversees the conceptualization, design, and production of marketing assets, ensuring that creative work follows visual standards and supports performance goals. The position is onsite in Stillwater, reports to the Marketing Manager, is full-time and exempt, and requires 15% travel. The job description notes that duties and responsibilities may change or be assigned as needed. Pay is described as dependent on qualifications and includes a quarterly profit-sharing incentive; no specific salary range is provided.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
- 3–5 years of experience in demand generation, digital marketing, or growth marketing.
- Proven track record of creating and executing successful demand generation campaigns that drive lead generation and revenue growth.
- Strong experience with paid media, email marketing, content marketing, and marketing automation tools such as HubSpot.
- Experience with Account-Based Marketing (ABM) and segmentation strategies.
- Analytical mindset and ability to use data and insights to inform decisions and optimize campaigns.
- Strong project management skills and ability to manage multiple campaigns and meet deadlines.
- Excellent communication and collaboration skills, including the ability to work cross-functionally with US and Global sales and product teams.
- Ability to communicate effectively in English to read, comprehend, speak, and hear.
- Ability to sit or stand for long periods, occasionally lift office products and files, lift and move materials up to 40 pounds occasionally, and demonstrate product use with manual dexterity.
Responsibilities
- Manage the end-to-end design and creation of marketing assets, including digital graphics, landing pages, advertising creatives, downloadable content, and event collateral.
- Direct internal or external creative resources to ensure assets are compelling, effective, and aligned with brand guidelines.
- Formulate and execute outreach strategies tailored to Ideal Customer Profiles (ICPs).
- Analyze audience behavior and test and optimize channels such as email, SEO/SEM, paid social, and events.
- Maintain brand integrity across demand generation touchpoints, elevate market awareness, protect brand reputation, and communicate the company's value proposition.
- Collaborate with sales to ensure a smooth transition from marketing engagement to active sales pipeline.
- Develop strategies with sales to improve conversion rates throughout the buyer's journey.
- Monitor and analyze campaign performance, including ROI, channel conversion rates, and revenue contribution.
- Use performance insights to optimize initiatives, project future pipeline growth, and guide strategic decisions.
- Oversee demand generation initiatives and marketing asset production.
Benefits
- Employee Stock Ownership Plan (ESOP)
- 401(k) with company match
- Profit-sharing opportunities, including quarterly profit-sharing
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Health Savings Account (HSA) with company contribution
- Employee Assistance Program (EAP)
- Paid personal leave
- Paid holidays
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
