Demand Generation Lead

Rec Technologies•San Francisco, CA

1d•$160,000 - $220,000•Onsite

About The Position

Rec is hiring a hands-on Demand Generation Lead to own the strategy and execution of demand generation across municipal Parks and Recreation and emerging private recreation markets. Reporting to the Head of Revenue, this leader will build a repeatable, multi-channel demand engine that produces qualified pipeline and supports revenue growth. The role combines strategic planning with direct execution, performance inspection, and translating marketing activity into pipeline, stronger sales conversations, and market momentum. The role serves Rec’s high-consideration, relationship-driven municipal sales motion through account-based and market-based programs that build awareness, credibility, and sales momentum. It also supports expansion into private recreation segments through segmentation, rapid testing, clear offers, and disciplined learning. The Demand Generation Lead owns channels and the demand engine, while partnering with the Product Marketing Lead, who owns positioning, messaging, competitive strategy, pricing and packaging input, and go-to-market proof and enablement assets. Responsibilities span campaign and pipeline development, ABM and target-account activation, marketing systems and AI-enabled workflows, marketing operations and measurement, team and vendor leadership, budget and ROI management, and cross-functional partnership. The role operates in HubSpot and the broader B2B marketing stack, and builds reliable data, attribution, segmentation, workflows, and reporting without relying on a dedicated operations hire. Rec is an AI-native vertical software company serving recreation organizations. Its platform supports programs, facilities, memberships, payments, schedules, communications, reporting, and AI workflows. The company describes its aim as helping communities expand access to local recreation.

Requirements

At least 5 years of B2B SaaS demand generation experience, including leadership roles in high-growth companies, with a track record of measurable pipeline and revenue impact.
Ability to balance strategic thinking with hands-on execution in lean, fast-moving organizations.
Deep experience building demand generation programs, pipeline development motions, and campaign systems that produce qualified opportunities.
Personal experience running multi-channel programs across paid, email, events, webinars, and content syndication, with strong knowledge of funnel conversion rates.
Experience with ABM, target-account activation, or high-consideration sales motions requiring close Sales partnership on complex buying processes.
Hands-on proficiency with HubSpot or similar marketing automation/CRM systems.
Strong understanding of marketing measurement, attribution, forecasting, budgeting, and ROI analysis.
Exceptional written and verbal communication skills and ability to influence executives and cross-functional partners.
Experience building high-performing teams and leveraging agencies, contractors, and vendors to extend capacity.
Ability to partner effectively with a peer who owns positioning and the narrative.

Nice To Haves

HubSpot certification.
Strong curiosity about AI-powered go-to-market technologies and next-generation tools across SEO/AEO, intent, attribution, personalization, and campaign execution.

Responsibilities

Set Rec’s demand generation strategy and execute it day to day, building campaigns, systems, and an operating cadence that convert market demand into qualified pipeline.
Drive awareness and high-quality pipeline in partnership with Sales across the Parks and Recreation business and emerging private recreation opportunities.
Own the channel mix, including paid search and social, email nurture, webinars, events and conferences, partner and referral programs, and SEO/AEO, across the funnel from first touch to sales-accepted opportunity.
Develop account-based and market-based programs to create awareness, credibility, and sales momentum with target organizations and segments.
Use HubSpot and the broader B2B marketing stack, including AI-enabled workflows for account research, personalization, campaign execution, SEO/AEO, sales follow-up, and performance analysis.
Maintain reliable marketing data, attribution, segmentation, and workflows; build reporting connecting marketing activity to pipeline, conversion, and revenue outcomes.
Build and lead a small demand generation function; identify and manage contractors, agencies, and other vendors to extend capacity and deliver measurable output.
Own the demand generation budget, make tradeoffs across campaigns, channels, vendors, and tools, and report performance for executive and board scrutiny.
Partner with Sales, Product Marketing, Product, Customer Experience, and Executive Leadership to align marketing with company priorities, product direction, partner needs, and revenue goals.