Enterprise Demand Generation Lead — North America

Fivetran•Denver, CO

4d•Hybrid

About The Position

Fivetran and dbt Labs are bringing together their data infrastructure capabilities to help organizations move, transform, and trust their data. The Enterprise Demand Generation Lead — North America will drive lead generation and pipeline growth across the Americas as a hands-on individual contributor within the Enterprise Revenue Marketing organization. The role owns the AMER Enterprise pipeline target for its programs and develops digital acquisition programs to reach it, generating touchpoints and marketing-qualified leads (MQLs) needed to meet Stage 1 (S1) opportunity targets while engaging priority accounts and buying groups across sales territories. The role combines hands-on paid media and content syndication execution with a test-and-learn approach. The lead follows performance beyond lead volume, uses funnel insights to improve results, and explores scalable ways to generate qualified Enterprise pipeline. This is a full-time hybrid position based in the Denver, Colorado office. The role reports to the Senior Manager, Digital Marketing.

Requirements

Experience running hands-on B2B growth or demand generation programs that produce measurable pipeline, ideally for Enterprise audiences.
Demonstrated ability to plan and optimize paid social campaigns across platforms such as LinkedIn, Meta, and Reddit.
Experience managing content syndication vendors and evaluating results beyond lead volume.
Strong analytical skills, including the ability to work backward from pipeline goals and diagnose touchpoint-to-MQL-to-opportunity conversion.
Demonstrated ability to use AI and LLMs to orchestrate and optimize programs and do more with less.
A disciplined approach to experimentation, with clear hypotheses, success measures, and decisions about what to scale or stop.
Ability to collaborate effectively with Sales, marketing peers, and operations teams to turn campaign engagement into qualified opportunities.
Strong ownership and prioritization skills, with the ability to manage budgets, vendors, and multiple programs independently.

Nice To Haves

Experience marketing data infrastructure, analytics, developer tools, or other technical B2B products.
Familiarity with account-based marketing, buying-group targeting, and territory-level demand planning.
Experience improving landing pages, offers, and creative through conversion testing.
Familiarity with attribution, intent data, and account-level engagement measurement.
Experience using AI tools to accelerate research, creative iteration, and analysis while maintaining quality and accuracy.

Responsibilities

Own the AMER Enterprise pipeline target for assigned programs, translating S1 goals into touchpoint, MQL, and campaign plans.
Build territory-level acquisition strategies to expand coverage and engagement within priority Enterprise accounts and buying groups.
Launch and optimize paid media campaigns across Meta, Reddit, and LinkedIn, including audience, creative, budget, and performance management.
Manage content syndication programs, including vendor selection, targeting, lead quality, and downstream pipeline contribution.
Experiment with channels, offers, audiences, and campaign approaches to find scalable sources of qualified demand.
Analyze the funnel from touchpoint through MQL and S1 opportunity, identify conversion gaps, and take action to improve results.
Allocate program budgets according to pipeline impact, balancing acquisition volume, lead quality, and efficiency.
Partner with Sales, BDR/SDR teams, Regional Marketing, and ABM to align campaigns with territory priorities and support timely follow-up.
Collaborate with Lifecycle Marketing, Product Marketing, and creative partners to deliver relevant messaging and connected prospect experiences.
Maintain accurate campaign tracking and communicate performance, risks, and recommendations with Marketing Operations and analytics partners.