Manager, Enterprise Brand Marketing Strategy

Trulieve•Tallahassee, FL

1d•Remote

About The Position

This role helps to drive Trulieve’s brand strategy, overseeing the development and execution of innovative marketing initiatives for in-house brands across direct-to-consumer and wholesale channels. Responsible for end-to-end brand management—from strategy through analysis—this leader collaborates with agencies, digital, creative, production, and retail teams to ensure brand consistency and impact. This individual will provide role model inclusive leadership, business acumen, strategic agility, collaboration and inspire others. They will have an entrepreneurial spirit and an ability to work in a fast-paced, results-driven environment.

Requirements

Bachelor’s degree preferred
8+ years of experience in a marketing and/or retail related role
Brand Marketing experience is highly preferred
Understanding of beverage distribution networks preferred
Proficient use in the suite of Microsoft office products.
Exceptional writing abilities regardless of the subject-matter
Excellent organizational and time management skills and the ability to prioritize while working on multiple projects
Excellent communication skills and the ability to effectively interact with co-workers and upper management as needed
Ability to influence co-workers including leadership.
Proactive, self-starter
Detail-oriented, collaborative, and creative team-player
Must be able to work in a fast-paced, fluid environment under intense deadlines

Responsibilities

Direct the development, execution, and performance analysis of brand strategies and customer retention initiatives, ensuring alignment with company objectives, positioning, messaging, and revenue goals for branded products.
Lead in-store activations across multiple territories, collaborating with internal teams (marketing, creative, digital, R&D, retail, compliance) and external agencies from inception through execution and analysis.
Lead Brand and product launches across multiple territories collaborating with internal teams (marketing, creative, digital, R&D, retail, compliance) and external agencies inclusive of sustained support post-launch and analysis
Direct compliance and brand standards for all products and packaging, partnering with packaging, design, and compliance teams to ensure full adherence to state regulations while maintaining brand integrity.
Manage creative briefings and marketing communications for retail, products, and promotions, partnering with state marketing teams to maintain brand consistency and synchronicity across markets.
Oversee strategic marketing plans with balanced mixes across digital and retail channels, adapting to market differences while ensuring a unified brand presence regardless of location.
Uphold brand integrity by working with vendors, employees, and partners to ensure correct and consistent brand usage.
Comply with all security policies and procedures in each territory.