Sr Brand Strategy & Marketing Associate

Mattel•East Aurora, NY

5d•$79,000 - $90,000•Onsite

About The Position

The Senior Associate, Brand Strategy & Marketing will support the execution of a social-first brand strategy, helping bring the brand to life across social platforms, communities, and culture. This role partners closely with Brand Strategy & Marketing leadership to execute campaigns, identify emerging opportunities, and ensure the brand is engaging audiences in meaningful and relevant ways. This individual will contribute to the development and activation of social and integrated marketing programs, translating strategic direction into platform-native content, creator collaborations, and community engagement initiatives. They will bring a strong understanding of social media, digital culture, and consumer behavior, while supporting campaign planning, execution, and performance analysis. The Senior Associate will play a hands-on role in day-to-day social activation, coordinating with cross-functional teams and agency partners to deliver impactful work. They will help monitor trends, support campaign execution, track results, and identify opportunities to optimize performance and audience engagement. A highly organized and collaborative team member, this individual is eager to learn, comfortable managing multiple priorities, and passionate about culture, storytelling, and social media.

Requirements

3+ years of experience in marketing, social media, digital marketing, influencer marketing, or a related field
Experience supporting and executing social media campaigns across multiple platforms
Strong knowledge of social platforms including TikTok, Instagram, YouTube, Facebook, and emerging channels
Familiarity with creator and influencer marketing programs
Understanding of social media metrics, analytics, and performance reporting
Ability to identify trends and translate insights into actionable recommendations
Strong project management, organizational, and prioritization skills
Excellent communication and collaboration skills with the ability to work effectively across teams and agency partners
Detail-oriented with strong follow-through and execution capabilities
Curious, proactive, and adaptable in a fast-paced environment
Passion for culture, entertainment, storytelling, and emerging digital trends
Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Responsibilities

Support the execution of social-first brand strategies across key social and digital platforms
Monitor social trends, cultural conversations, creator activity, and emerging platform behaviors to identify opportunities for the brand
Contribute ideas and recommendations that support the brand's voice, storytelling, and audience engagement objectives
Help maintain social content calendars, campaign trackers, and planning tools
Support the implementation of social and content guidelines across activations
Collaborate with Toy, Franchise, Studio, and Marketing teams to ensure social considerations are incorporated into key initiatives
Assist with gathering insights and competitive analyses to inform planning and content development
Execute social campaigns and activations from briefing through launch and post-campaign reporting
Capture, develop, and produce social-first content for organic and paid campaigns
Support product seeding programs through sample coordination, shipment tracking, creator communications, and user-generated content (UGC) collection and curation
Support always-on social programming and tentpole marketing initiatives
Assist with influencer and creator program coordination, including research, outreach support, briefing logistics, content tracking, and reporting
Coordinate with creative, production, and agency partners to ensure timely delivery of social-first content and assets
Support community engagement initiatives and social participation opportunities
Help manage campaign timelines, approvals, and cross-functional communication
Partner with regional teams to support localization and implementation of global social initiatives
Monitor and report on social KPIs, including engagement, reach, video views, sentiment, and creator performance
Compile campaign results and contribute insights for optimization and future planning
Support social listening efforts to identify audience trends, opportunities, and potential issues
Assist in maintaining reporting dashboards and performance tracking tools
Recommend content and platform optimizations based on campaign learnings and audience behavior