Sr. Manager, Brand Strategy & Enterprise Marketing (Hybrid: Madison, WI/Waverly, IA)

TruStage•Madison, WI

1d•Hybrid

About The Position

This position supports the strategic development and activation of the TruStage brand and plays a key role in strengthening brand presence, consistency, and experience across the enterprise. Reporting to the Head of Brand Strategy & Engagement, this role translates enterprise brand strategy into clear guidance, programs, and brand marketing initiatives aligned to enterprise objectives. As a member of the Brand Strategy & Engagement team, the Senior Manager leads day-to-day brand stewardship and enterprise brand marketing execution that ensures consistent and effective application of the TruStage brand across channels, experiences and touchpoints. This role partners cross-functionally with Marketing, Creative, Media, Sales and Communications to reinforce brand standards, narrative, and strategic intent to enable strong execution. Through cross-functional influence and people leadership, the Senior Manager plays a meaningful role in brand governance and brand health, supporting the development, application, and measurement of brand guidelines, and contributing to the evolution of brand positioning and narrative. Working in close partnership with the Head of Brand Strategy & Engagement, this role helps ensure the brand is expressed cohesively through enterprise marketing initiatives. This role manages a team accountable for Brand, Narrative and Content Strategy, Enterprise and Brand Marketing Campaigns and Brand Measurement partnering with teams across Marketing, Creative, Media, Sales and Communications to drive aligned, on-brand execution.

Requirements

Bachelor’s degree in marketing, business, finance, or equivalent work experience.
12+ years of experience within brand strategy and/or brand marketing.
Prior experience managing brand and enterprise marketing campaigns.
Experience leveraging brand measurement to build and finesse brand experiences to drive business results.
Foster collaboration and is a clear, concise, and compelling communicator.
Strong ability to influence peers and exercise upward influence to bring momentum to new initiatives.
Detail-oriented; ability to multitask and prioritize projects.
Demonstrated success with problem-solving and innovation.
Ability to use data and analytics to sharpen brand storytelling to drive impact.
Demonstrated experience leading and developing teams, including accountability for performance management, talent development, and organizational outcomes

Nice To Haves

B2B2C business model experience preferred.
Experience collaborating in a cross-functional, matrixed environment to define and optimize marketing programs preferred.

Responsibilities

Activates and operationalizes enterprise brand strategy, positioning, and messaging frameworks across marketing initiatives through team oversight and cross-functional influence
Leads day-to-day brand stewardship by guiding consistent application of brand standards, narrative, and messaging across channels and touchpoints.
Works with cross-functional teams to translate enterprise brand strategy into actionable guidance, programs, and marketing execution.
Plan and execute integrated brand programs that support enterprise awareness, trust, and engagement objectives.
Leads teams in the development and coordination of brand marketing initiatives that strengthen credibility and emotional connection at scale.
Partners with Growth, Media, and Performance teams to ensure brand programs are aligned to objectives and executed effectively.
Partner with key stakeholders from across the organization to drive tactical content strategy application deeper into the organization.
Leads the development and scaling of customer and partner storytelling (e.g., testimonials, case studies, proof points) aligned to the enterprise brand narrative.
Translates complex products, capabilities, and value propositions into compelling, human-centered stories for use across marketing and communications.
Works closely with Creative, Content, PR, and Channel teams to bring storytelling to life across formats and audiences.
Executes brand measurement and reporting programs in partnership with analytics and research teams, using insights to optimize brand marketing efforts.
Supports brand governance by reinforcing guidelines, tools, and standards and helping teams apply them consistently.
Acts as a player/coach, leading and developing team members and contributing directly to priority initiatives.
Lead, coach and develop a high-performing brand strategy and enterprise marketing team