Marketing Director Brand Strategy
About The Position
At For Eyes, we are an optical retailer that offers high-quality brands and products with great pricing. We are as unique as our customers and patients. Our diverse team consists of more than 500 dedicated associates across 105 stores in the United States and Puerto Rico. Our highly qualified associates are passionate about customer satisfaction. We proudly offer every For Eyes customer a perfect blend of expert eye care and affordable eyewear. When you join For Eyes, you are starting a career with endless possibilities for growth. We strive for continuous improvement and ways to collaborate to raise the potential of our company. Our commitment is to support and develop our people who have the desire, ambition, and potential to grow. For Eyes is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of world-class vision care products, including iconic eyewear, advanced lens technology and cutting-edge digital solutions. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!
Requirements
- Bachelor’s Degree or equivalent experience in Marketing or Advertising field
- 10+ years of experience in marketing or retail leadership positions
- Marketing expertise, including branding, creative development, communications strategy, consumer research and analytics
- Proven ability to communicate a clear and compelling vision, gaining buy-in at all levels in a matrix organization
- Flexible and nimble leader with the ability to effectively communicate and mobilize thinking and resources in a fast paced retail environment – including proven ability to identify and allocate organizational resources in alignment with strategic priorities
- Proven team leadership skills including coaching and mentoring
- Proven business leadership skills managing several external suppliers, partners, and agencies
- Strong interpersonal skills to create a feeling of energy and excitement around shared goals and values to build team and organizational commitment
- Ability to travel up to 25% of the time
Nice To Haves
- MBA
- Proven business leadership skills including business analysis, budget and resource allocation, influential writing and presenting and P&L management
Responsibilities
- Leads identification of strategic target segments, sizing, and needs assessment. Ensures all brand team members are customer advocates with a strong appreciation and understanding of needs and desires.
- Leads concept development and qualification – including insights, claims, and RTB’s – of key brand initiatives.
- Leads campaign strategy & idea development, advocating for creatives and business targets.
- Leads creative and content development and qualififcation, including production of primary assets.
- Serves as a key player in defining overall brand architecture and communications strategy.
- Develops a brand equity strategy and program to elevate the brand to a new level and eganages the consumer’s hearts and minds.
- Leads the process of market research by defining customer understanding gaps and setting objectives to shared services/Consumer Insights; leading market research intitiatives. Turns insights into business driving actions.
- Impacts decision making with recommendations based on solid marketing understanding and insightful analysis of research findings and data support.
- Collaborates with Marketing Operations team to ensure projects stay on track and production needs are met.
- Partners with Advertising team to ensure delivery against key KPIs; addressing strategy and asset needs.
Benefits
- health care
- retirement savings
- paid time off/vacation
- various employee discounts
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What This Job Offers
Job Type
Full-time
Career Level
Manager
