Manager, Earned Media
About The Position
The Weber Shandwick team is seeking a Manager of Earned Media with exceptional earned strategy and media relations prowess to support clients in our Corporate Advisory Practice. The ideal candidate will have experience in corporate and brand reputation-building communications, driving executive visibility and though-leadership and executing earned and integrated media strategy across various corporate sectors. Are you someone who tracks the changes happening in the modern media landscape and has unique experience telling stories for corporate brands and executives? Do you love the thrill of the pitch and building media relationships? If so, read on! We are looking for a highly collaborative, original thinker who is endlessly curious about the intersections of people, companies, culture, and media. We want someone who is able to frame a story, develop succinct insights, and explain what it all means in a compelling way. Come grow your career as part of our leading community of earned media strategists.
Requirements
- Bachelor's Degree in Communications, Public Relations, Marketing, or a related field.
- 3 to 4 years of experience in a PR/communications role(s), preferably within an agency setting.
- 1 to 2 years of experience managing/leading small groups and projects.
- Strong earned strategy and media relations experience with a reporter relationship roster, specifically supporting clients with relevant subject matter expertise.
Responsibilities
- Plays an important role in contributing to the development and execution of integrated media strategies for major corporate campaigns, thought leadership initiatives, and product launches.
- Understands the industry landscape and issues that may directly and indirectly impact our corporate clients, integrating these insights into strategic planning.
- Builds and maintains excellent relationships with key corporate, business and financial media.
- Creatively and proactively develops media programs, and drafts compelling story angles that resonate with target business audiences utilizing the latest AI technology tools.
- Takes responsibility for executing media relations strategies, developing proposals, press releases, LinkedIn/social executive copy, bylined articles, and other press materials.
- Trendspots the current news cycle and cultural landscape for ad hoc media opportunities and proactively pitch compelling ideas for corporate storytelling and executive visibility efforts.
- Analyzes and distills meaningful insights from media coverage, sharing perspectives with both internal teams and clients to inform media strategy.
- Brings a client-focused attitude that results in work being performed to the highest quality standards.
- Serves as a key day-to-day client contact, participate in meetings and presentations, communicating with clients on a daily basis and providing thoughtful client counsel.
- Conducts and manages the flow of research and work materials necessary to analyze complex client issues.
- Proofs and edits client-related documents to ensure the highest quality standards.
- Mentors, coaches, and develops direct reports and more junior team members, helping to cultivate their skills and drive results.
- Cultivates and participates in new business opportunities and pitches, contributing to the growth of the Corporate Advisory practice.
Benefits
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
