Manager, E-Retail Media
About The Position
The E-Retail Media Manager leads the development, execution, and optimization of e-retail media strategies across key online retail partners for Parfums Christian Dior, in partnership with retail account teams. The role drives brand visibility, consumer engagement, conversion, and return on media investment across retailer platforms while aligning with Dior’s brand positioning, commercial priorities, and broader omnichannel media and content strategy. The position combines performance media and retail media expertise, analytical rigor, and cross-functional collaboration, with an understanding of the prestige beauty and luxury landscape and target consumers. It manages campaigns and budgets across US retailer accounts, evaluates performance against core KPIs, and provides insights and strategic recommendations to internal and external stakeholders.
Requirements
- 5–7 years of experience in digital media, retail media, or performance marketing, ideally within luxury, prestige beauty, fashion, or CPG.
- Strong experience managing campaigns across retail media networks and/or digital and performance media platforms.
- Hands-on knowledge of paid social, search, onsite display, video, and programmatic activation.
- Familiarity with retailer media ecosystems and self-service and/or managed-service buying models.
- Strong analytical skills and ability to interpret performance data and translate insights into strategic recommendations.
- Experience managing and optimizing against KPIs such as ROAS, sell-out, share of search, PDP traffic, conversion, and new-to-brand acquisition.
- Advanced proficiency in Excel and strong command of PowerPoint.
- Experience working cross-functionally with brand marketing, sales, PR, content, and retailer or agency teams.
- Strong communication and presentation skills, with the ability to influence stakeholders across multiple levels.
- Ability to manage multiple priorities in a fast-paced environment with ownership, precision, and attention to detail.
Nice To Haves
- Understanding of the US luxury beauty consumer journey and the role of media and retail media within a premium brand ecosystem.
- Experience working with key beauty retailers such as Sephora, Ulta, Macy’s, and Nordstrom.
- Sensitivity to brand image and storytelling, with the ability to balance performance objectives and Maison equity.
- Passion for digital innovation, e-commerce and data acceleration, and the evolving retail media landscape.
Responsibilities
- Develop and execute e-retail media plans across key retail partners, including Sephora, Ulta, Macy’s, and Nordstrom.
- Build testing roadmaps and learning agendas to improve campaign effectiveness, audience strategy, media efficiency, content effectiveness, and full-funnel performance.
- Ensure local activations reflect Dior priorities, product launch moments, and the broader omnichannel media and content strategy.
- Manage campaigns end-to-end, including briefing, planning, launch, optimization, pacing, reporting, and post-campaign analysis.
- Monitor and manage budgets across multiple US retailer accounts, including accurate tracking, pacing, forecasting, and reporting.
- Drive performance against KPIs including ROAS, sell-out, share of search, PDP traffic, conversion, new-to-brand acquisition, visibility, and ranking.
- Deliver actionable campaign recaps connecting media investment to sales, share, visibility, ranking, and new customer acquisition.
- Provide investment summaries, performance insights, and data- and category-trend-based recommendations for retailer and commercial discussions.
- Partner with retailer media teams, agency partners, and internal stakeholders to activate and optimize campaigns against brand and commercial objectives.
- Collaborate with retail account, brand marketing, PR, and content teams to optimize media and creative assets for retailer environments and conversion while maintaining Dior’s image, voice, and luxury positioning.
- Serve as a key liaison between US and global teams.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
