Manager, Digital Products & Customer Experience--“Lifecycle Services” - The Toro Company

The Toro Company • Bloomington, MN

6d • $125,000 - $135,000 • Onsite

About The Position

The Manager II, Lifecycle Services & Digital Products translates The Toro Company’s L&C post-sale growth strategy into portfolio roadmaps and commercial initiatives across residential services, dealer services and enhancements, digital products, and accessories. The role owns assigned initiatives from customer and dealer discovery through business case development, piloting, commercialization, adoption, and ongoing performance improvement.

As business product owner for assigned digital products, the manager works with marketing, product management, engineering, service, sales, finance, technology teams, and channel partners. The role develops integrated solutions intended to improve the ownership experience, strengthen dealer capabilities, and drive profitable lifecycle growth.

Requirements

• 6–8 years of relevant experience in product marketing, business development, lifecycle services, digital product management, channel programs, aftermarket, accessories, or related fields.
• Bachelor’s degree in marketing, business, product management, or a related discipline.
• Applicants must be legally authorized to work in the United States; the company is unable to sponsor or take over sponsorship of a visa.

Nice To Haves

• MBA preferred.
• Experience developing and commercializing customer or dealer service offerings and digital products is preferred.
• Experience working through a business-to-business dealer or distribution system is highly preferred.

Responsibilities

• Translate the L&C post-sale growth strategy into assigned portfolio roadmaps, priorities, and execution plans.
• Develop and scale residential service offerings that simplify ownership and maintenance and improve customer retention and lifetime value.
• Build dealer service programs, operational enhancements, and digital tools that improve service delivery, customer experience, and dealer economics.
• Own assigned digital products supporting services and accessories, including customer and dealer problem definition, requirements, roadmap priorities, commercialization, adoption, analytics, and continuous improvement.
• Lead accessories business development across relevant equipment platforms, including portfolio expansion, attachment, bundling, merchandising, and channel growth opportunities.
• Connect physical accessories, service offerings, dealer capabilities, and digital experiences into integrated customer solutions.
• Identify unmet customer and dealer needs through Voice of the Customer, user research, market analysis, field observation, digital analytics, and performance data.
• Lead assigned opportunities from discovery through business case, pilot or minimum viable product, commercialization, launch, scale, and ongoing improvement.
• Develop initiative-level business cases, forecasts, investment requirements, and performance targets; manage assigned project budgets and provide inputs to annual and long-range financial planning.
• Evaluate dealer economics, operational requirements, capability needs, and adoption barriers when designing and commercializing programs and digital products.
• Define offer structure, pricing, promotion, bundling, channel economics, customer journeys, and go-to-market plans to improve adoption and profitability.
• Develop customer and dealer enablement plans, including onboarding, training, sales tools, operating guidance, merchandising, digital content, and launch support.
• Partner with engineering, service, operations, test, legal, finance, IT, digital product and technology teams, sales, and marketing to launch scalable offerings with clear ownership, dependencies, and support models.
• Establish and manage measures for revenue, margin, service adoption, digital engagement and conversion, accessory attachment, dealer participation, customer retention, satisfaction, and return on investment.

Benefits

• Affordable medical, dental, and vision plans.
• 401(k).
• Incentive program, subject to company policy and performance metrics.
• Early access to pay through the DailyPay app.
• Casual corporate environment and dress-for-your-day flexibility.
• Onsite café serving breakfast and lunch, with an attached Caribou Coffee at the Bloomington headquarters.
• Complimentary use of the onsite fitness facility at headquarters.
• Mental health and financial health resources.
• 20 hours of paid time to volunteer in the community.
• Flexible summer schedule for eligible Bloomington headquarters employees, with the opportunity to leave by noon on Friday after working additional hours earlier in the week.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager