Manager, Digital Products & Customer Experience--“Lifecycle Services” - The Toro Company

The Toro Company • Bloomington, MN

4d • Onsite

About The Position

The Manager II, Lifecycle Services & Digital Products translates The Toro Company’s L&C post-sale growth strategy into portfolio roadmaps and commercial initiatives across residential services, dealer services and enhancements, digital products, and accessories. The role owns assigned initiatives from customer and dealer discovery through business case development, pilots, commercialization, adoption, and ongoing performance improvement.

As business product owner for assigned digital products, the manager partners with marketing, product management, engineering, service, sales, finance, technology teams, and channel partners to deliver integrated solutions that improve the ownership experience, strengthen dealer capabilities, and drive profitable lifecycle growth. The position is based at the company’s Bloomington, Minnesota headquarters.

Requirements

• 6–8 years of relevant experience in product marketing, business development, lifecycle services, digital product management, channel programs, aftermarket, accessories, or related fields.
• Bachelor’s degree in marketing, business, product management, or a related discipline.

Nice To Haves

• MBA preferred.
• Experience developing and commercializing customer or dealer service offerings and digital products is preferred.
• Experience working through a business-to-business dealer or distribution system is highly preferred.

Responsibilities

• Translate the broader L&C post-sale growth strategy into assigned portfolio roadmaps, priorities, and execution plans.
• Develop and scale residential service offerings that simplify ownership and maintenance and improve customer retention and lifetime value.
• Build dealer service programs, operational enhancements, and digital tools that improve service delivery, customer experience, and dealer economics.
• Serve as business product owner for assigned digital products supporting services and accessories, covering customer and dealer problem definition, business requirements, roadmap priorities, commercialization, adoption, analytics, and continuous improvement.
• Lead accessories business development across relevant equipment platforms, including portfolio expansion, attachment, bundling, merchandising, and channel growth opportunities.
• Connect physical accessories, service offerings, dealer capabilities, and digital experiences into integrated customer solutions.
• Identify unmet customer and dealer needs through Voice of the Customer, user research, market analysis, field observation, digital analytics, and performance data.
• Lead assigned opportunities from discovery through business case, pilot or minimum viable product, commercialization, launch, scale, and ongoing performance improvement.
• Develop initiative-level business cases, forecasts, investment requirements, and performance targets; manage assigned project budgets and provide inputs to annual and long-range financial planning.
• Evaluate dealer economics, operational requirements, capability needs, and adoption barriers when designing and commercializing programs and digital products.
• Define offer structure, pricing, promotion, bundling, channel economics, customer journeys, and go-to-market plans to improve adoption and profitability.
• Develop customer and dealer enablement plans, including onboarding, training, sales tools, operating guidance, merchandising, digital content, and launch support.
• Partner with engineering, service, operations, test, legal, finance, IT, digital product and technology teams, sales, and marketing to launch scalable offerings with clear ownership, dependencies, and support models.
• Establish and manage performance measures across revenue, margin, service adoption, digital engagement and conversion, accessory attachment, dealer participation, customer retention, satisfaction, and return on investment.

Benefits

• Competitive salary and incentive-program eligibility based on individual and organizational performance.
• Affordable medical, dental, and vision plans.
• 401(k).
• Casual corporate environment with dress-for-your-day attire.
• Onsite café serving breakfast and lunch, with attached Caribou Coffee.
• Complimentary use of the onsite fitness facility at the Bloomington headquarters.
• Mental health and financial health resources.
• 20 hours of paid time to volunteer in the community.
• Flexible summer schedule, with eligible Bloomington headquarters employees able to leave by noon on Friday after working more during the first few days of the week.
• Access to pay early through the DailyPay app.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager