​International Digital Marketing Intern - The Toro Company

The Toro Company•Bloomington, MN
•$20 - $24

About The Position

The International Digital Marketing Intern supports The Toro Company’s digital marketing work across customer journeys, SEO, social media, digital content platforms, content creation, and routine website updates. The intern helps maintain HubSpot customer journey workflows; optimize web content for search; develop, schedule, and publish social media content; and organize digital assets and sales enablement content. The role also coordinates AI-powered content localization from translation initiation through regional review, approval, and publication, and creates or adapts content for social, email, web, and other channels using established templates and brand guidelines. The intern may assist with additional marketing projects based on team priorities and interests. The 2027 Summer Internship Program runs from May 17, 2027, through August 6, 2027. Candidates must be available for the full program and legally authorized to work in the United States; the company will not sponsor or take over sponsorship of a visa.

Requirements

  • Currently pursuing a degree in marketing, communications, business, or a related field.
  • Strong written and verbal communication skills and the ability to collaborate effectively across teams and cultures.
  • Interest in content marketing, SEO, and digital marketing strategies.
  • Familiarity with social media platforms and content planning.
  • Interest in customer journey mapping, buyer personas, and marketing analytics.
  • Strong organizational skills and attention to detail.
  • Ability to manage multiple projects and deadlines.
  • Proficiency with Microsoft Office, particularly Excel, PowerPoint, and Word.
  • Interest in building brand and customer personas and helping define tone of voice for style guides.
  • Ability to solve problems, think critically, and adapt quickly.
  • Basic design skills and ability to create simple social media graphics.
  • Interest in learning and adapting to current digital marketing trends and platforms.
  • Must be available to start May 17, 2027, and participate through August 6, 2027.
  • Must be legally authorized to work in the United States; visa sponsorship is not available.

Nice To Haves

  • Experience with or interest in content management systems, digital asset management (DAM), or sales enablement platforms.
  • Familiarity with AI productivity tools such as Microsoft Copilot.
  • Experience using Canva and Adobe Express.

Responsibilities

  • Support the creation and maintenance of customer journey workflows in HubSpot.
  • Assist with SEO implementation and optimization, including keyword research, metadata updates, content audits, and performance analysis.
  • Support social media strategy and execution by creating, scheduling, and publishing content across key platforms.
  • Help develop monthly content calendars aligned with brand objectives, monitor engagement and trends, and assist with community interactions.
  • Conduct competitor and industry research to inform social media content and strategy.
  • Support digital marketing platforms, including Digital Asset Management (DAM) and sales enablement systems.
  • Help establish content structures, metadata standards, and user experiences; upload, tag, organize, and maintain digital assets; and manage user access and permissions.
  • Develop reports and usage insights and create customer-facing landing pages and resource centers.
  • Coordinate AI-powered content localization projects from translation initiation through regional review, approval, and publication.
  • Create digital content for social media, email, web, and other marketing channels using established templates and brand guidelines.
  • Support graphic design, video editing, content formatting, and asset adaptation for different audiences and platforms.
  • Assist with routine website maintenance and updates to maintain content accuracy, brand consistency, and user experience.
  • Assist with other marketing-related tasks and projects as needed.

Benefits

  • Eight hours of paid time to volunteer in the community.
  • Flexible summer scheduling at certain locations, with employees potentially leaving by noon on Friday after working additional time earlier in the week.
  • Competitive hourly compensation, with an anticipated rate of $20–$24.
  • Casual corporate environment with dress-for-your-day attire.
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