Manager, Digital Presence & Marketing
About The Position
As the Manager, Digital Presence & Marketing, you'll play a key role in shaping and executing digital and marketing programs for CIBC Wealth Management across all digital channels - owned, purchased, and earned. You'll focus on enhancing client and advisor experiences, driving transformation, and fostering digital marketing excellence through measurable outcomes. Collaborating with partners, vendors, and your digital team, you'll deliver programs that align with business and marketing strategies. You'll build strong relationships to ensure seamless execution and will continuously learn and grow as you lead evolving digital initiatives. Your work will support digital programs for both clients and advisors within CIBC Wealth Management, including CIBC Private Wealth and CIBC Global Asset Management. At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.
Requirements
- Advanced digital expertise.
- Strong understanding of digital technologies, marketing principles, and strategy development.
- Proven experience in client journey mapping, SEO, SEM, GEO, analytics, and web/app development.
- At least 5 years of digital marketing experience.
- Digital agency and investing or banking experience are considered assets.
- Excel at building and managing relationships within an organization and with external partners.
- Make decisions that create lasting impact and proactively seek new opportunities for growth.
- Bring your real self to work and live our values - trust, teamwork, and accountability.
- Analytical Thinking
- Communication
- Customer Engagement
- Digital Marketing
- Digital Marketing Analytics
- Direct Marketing (DM) Campaigns
- Marketing Campaign Analysis
- Marketing Planning
- Operational Efficiency
- SEM Campaigns
- SEO Management
- Teamwork
- Waterfall Model
Nice To Haves
- Digital agency experience
- Investing or banking experience
Responsibilities
- Manage multiple digital programs and platforms simultaneously, balancing priorities and client needs with available resources.
- Work closely with colleagues and internal groups to develop and enhance digital initiatives.
- Build and nurture strong relationships with senior management, peers, colleagues, and external partners to achieve strategic goals and foster collaboration.
- Define and track digital key performance indicators (KPIs) that align with business objectives, ensuring program effectiveness and continuous improvement.
- Lead small to medium-sized digital programs, oversee and prioritize platform backlogs, and ensure compliance with regulatory, brand, and accessibility standards.
Benefits
- Competitive salary
- Incentive pay
- Banking benefits
- Benefits program
- Defined benefit pension plan
- Employee share purchase plan
- Vacation offering
- Wellbeing support
- MomentMakers, our social, points-based recognition program
- Purpose Day; a paid day off dedicated for you to use to invest in your growth and development
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
