Manager, Digital Marketing

Tennessee Titans•Nashville, TN

4d•Onsite

About The Position

The Tennessee Titans are looking for a versatile and technically skilled digital professional to serve as Manager of Digital Marketing, overseeing the execution, optimization, and analytical reporting of the club’s digital ecosystem, including our web properties, mobile app, and owned messaging platforms. This role supports the health of our web and app platforms, the growth of our video channels, and the data and experimentation that power personalized fan experiences. Acting as the bridge between creative content and technical execution, the Manager partners closely with the Marketing, Broadcast, Content, Ticketing, CRM, and Corporate Partnerships teams to turn platform and behavioral data into engagement, retention, and revenue.

Requirements

Bachelor’s degree or certificate of completion of studies
3–5 years of professional experience in digital platform management, content operations, or a related digital media role, including hands-on execution across web and mobile.
Advanced, hands-on experience with an enterprise content management system (CMS)
Proficiency with digital analytics tools and the ability to translate performance data into strategy
Genuine interest in and commitment to serving internal and external partners as a core part of the role

Nice To Haves

Advanced experience with the NFL’s Forge/Pocket CMS and WordPress CMS
Proficiency with Adobe Analytics, Power BI, and Adobe Photoshop
Experience connecting web and app behavioral data to CRM or ticketing systems to enable segmentation and personalization
Professional experience with Wrike or a similar enterprise project management tool
Proven track record building and maintaining fan experiences within Rover and supporting business objectives in YinzCam
Experience managing push notification and/or digital advertising (e.g., AdBook) platforms
Familiarity with web accessibility (WCAG/ADA) standards and technical SEO
Deep understanding of NFL rules, tentpole events, and roster structures
Collaborative working style with strong project management and organizational skills
Detail-oriented with the ability to multitask and meet strict deadlines in a fast-paced environment
Excellent written and verbal communication skills; proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) with the ability to learn and master new software
Passion for sports, digital media, and technology

Responsibilities

Direct the posting of content and ongoing maintenance of webpages across multiple properties using Forge/Pocket, WordPress, and the YinzCam Mobile App CMS, ensuring site architecture integrity and brand consistency
Maintain web accessibility (WCAG/ADA), page performance, and technical SEO across all properties, treating site health and compliance as an ongoing standard rather than a one-time fix
Build and maintain interactive mobile app fan experiences within Rover, including gameday guides and dedicated membership hubs
Drive engagement and retention within the mobile app as a core platform, overseeing app content and in-app messaging in partnership with the app vendor (YinzCam) and the content team
Manage the push notification ecosystem across web and app, with an emphasis on intentional audience segmentation and high-conversion copywriting
Lead the club’s YouTube strategy in partnership with the Broadcast and Content teams defining posting cadence, driving content innovation, and growing channel subscribership and watch time across both long-form and short-form (Shorts, Reels, vertical) formats
Set thumbnail and creative-branding standards for YouTube and other channels to maintain consistent digital branding, and provide design direction to the broader team
Own a continuous experimentation program across the website, mobile app, and YouTube, using behavioral and performance data to run structured tests (including thumbnails, titles, descriptions, and on-platform experiences) that unlock user growth, engagement, and conversion and inform platform and content decisions
Partner with the Ticketing, CRM, and Analytics teams to connect web, app, and behavioral platform data to fan records enabling the segmentation and personalization that power automated, high-conversion campaigns across the club’s owned channels and support ticket sales and revenue growth, while ensuring compliance with data privacy and consent standards when handling PII
Oversee the AdBook platform, including campaign setup, creative troubleshooting, and development of sponsored landing pages
Generate comprehensive performance reports that ensure delivery against all partner requirements and sponsorship KPIs
Produce weekly high-level analytics reports covering website and the mobile app using Adobe Analytics and YinzCam Realtime Dashboards
Translate raw data into actionable insights that inform future content strategy and digital growth goals
Serve as project manager for the digital department in Wrike, ensuring cross-functional tasks are delivered accurately and on deadline
Support the Digital and Marketing teams with additional responsibilities as needed