Digital Marketing Manager

Make Space•Vaughan, ON

3d•CA$85,000 - CA$100,000

About The Position

As our Digital Marketing Manager, you'll lead Make Space's digital marketing strategy, driving customer acquisition, revenue growth, and marketing performance across our national portfolio. Reporting to the Director of Marketing, you'll own the performance of our paid digital channels while leading the execution of integrated digital campaigns through your team. You'll be responsible for identifying new opportunities to improve lead generation, conversion rates, customer acquisition costs, and overall marketing ROI. Beyond paid media, you'll play a key strategic role in shaping Make Space's broader digital experience by partnering on initiatives such as website optimization, conversion rate optimization (CRO), SEO, analytics, attribution, and marketing technology. Working closely with internal stakeholders and external agency partners, you'll ensure our digital function is continually evolving to support business growth. You'll lead, mentor, and manage our Digital Marketing team while fostering a positive, collaborative, and high-performing team culture. You'll encourage continuous learning, testing, and innovation, using data-driven insights to shape strategy and improve performance. If you're a strategic thinker who loves solving growth challenges, turning data into action, and building digital marketing programs that directly impact business results, we'd love to hear from you.

Requirements

5+ years of experience in digital marketing, with a proven track record of driving measurable business results.
Experience leading multi-channel paid media strategies and managing significant advertising budgets.
Expert knowledge in Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager (GTM), and digital performance reporting.
Experience developing digital marketing strategies that drive customer acquisition, lead generation, and business growth.
Strong understanding of digital customer journeys, website optimization, search engine optimization (SEO), and conversion rate optimization (CRO).
Proven experience leading, mentoring, and developing a high-performing team.
Exceptional analytical, problem-solving, and decision-making skills.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
Excellent communication, collaboration, and project management skills.
A growth mindset with a passion for testing, learning, and continuous improvement.

Nice To Haves

Experience marketing a multi-location, retail, franchise, or service-based business is considered a strong asset.

Responsibilities

Own the strategy and performance of Make Space's digital marketing channels, with accountability for driving qualified leads, reservations, move-ins, occupancy, revenue growth, and marketing ROI.
Lead the planning and execution of paid digital campaigns across Google, Meta, and other digital platforms.
Manage and mentor the Digital Marketing team, providing strategic direction, coaching, and oversight of day-to-day campaign execution.
Analyze campaign performance, customer behaviour, and the digital customer journey to identify opportunities, optimize results, and support data-driven business decisions.
Partner with internal teams and external agencies to improve website performance, conversion rate optimization (CRO), SEO, analytics, and the overall digital customer experience.
Develop and lead a culture of continuous testing and optimization across campaigns, audiences, creative, landing pages, and the customer journey.
Collaborate with other key departments to align digital marketing strategies with occupancy goals, pricing strategies, promotions, new store launches, acquisitions, and other key business initiatives.
Manage digital marketing budgets to maximize performance and ensure marketing investments deliver measurable business results.
Stay ahead of emerging trends, technologies, and best practices, identifying new opportunities to strengthen Make Space's digital marketing capabilities and drive continued growth.