Digital Marketing Manager

Azeus Systems Limited•Indianapolis, IN

About The Position

Azeus Systems Limited is looking for a Digital Marketing Manager for its multi-awarded and leading software solution, Convene. Convene is a meeting and collaboration solution for boards and senior leadership teams of large enterprises and government agencies. In a short period of five years, Convene has expanded its client base exponentially with a global footprint in over 100 countries.

Requirements

At least 10 years of experience in digital marketing or a related role, with most of the experience focused on the US market and other key focus markets of Convene
Demonstrated success in improving website search rankings to #1 and #2 globally
Experience managing global websites with successful rankings in the US, UK/EU, Asia, Middle East, Africa, and Australia
Strong background in brand strategy, with the network and expertise to position the organizations in the governance, risk, and compliance space.
Hands-on experience with Google Analytics, SEO tools, and other digital marketing platforms
Proven ability to develop and execute impactful digital marketing campaigns for B2B SaaS products
Ability to interpret web metrics and digital analytics and translate them into actionable marketing strategies

Nice To Haves

Preferably experienced in the board portal market or other IT software industries

Responsibilities

Build and lead the digital marketing team.
Develop and execute the overall inbound marketing strategy for the company, with a strong focus on global SEO and search rankings
Plan, design, and implement digital advertising and social media campaigns to enhance brand visibility and lead generation
Monitor, analyze, and report on website performance and marketing metrics to drive data-driven decision-making
Successfully move website search rankings to #1 and #2 globally, particularly in the US and other key regions (UK/EU, Asia, Middle East, Africa, Australia)
Manage and oversee different digital marketing channels, ensuring consistent performance across global markets
Cover all inbound channels, including SEO (website and content) and SEM (paid media, online marketplaces, and social media)
Identify trends and insights to optimize spend and performance based on data
Instrument conversion points and optimize user funnels for maximum lead generation
Introduce innovative and effective digital growth strategies
Collaborate with internal teams to create high-converting landing pages and enhance user experience
Work closely with sales teams to align marketing efforts with sales goals, particularly for the US market
Oversee company social media accounts, ensuring alignment with brand strategy
Design, build, and manage online content to strengthen the companys digital presence
Benchmark competitors and continuously refine digital marketing strategies