Manager, Digital Engagement

Adelphi Group•Summit, NJ

5d•$95,000 - $115,000•Hybrid

About The Position

The Manager, Digital Engagement helps plan, execute, and monitor digital experiences across channels. The role supports campaign setup, quality assurance, reporting, and day-to-day coordination, ensuring work is accurate, on time, and aligned with client and team expectations. Managers of Digital Engagement are detail-oriented, eager to learn, and comfortable using modern tools and AI-enabled platforms to enhance quality, efficiency, and insight. The role implements clients’ brand strategies and digital best practices across email, display, web, and social tactics throughout asset creation, including content, design, and development. It collaborates with Strategy, Creative, Account, and Experience Strategy teams to oversee digital executions, analyze performance, and recommend optimizations. It also provides consultative guidance on digital deliverables and project feasibility, supports QA/UAT and functional requirements, maintains relationships with clients and third-party partners, participates in client communications and digital media planning, assists with submission preparation, and documents and improves processes using AI tools. Propeller is a full-service healthcare marketing agency focused on digital transformation, partnering with pharmaceutical and medtech clients. The company describes its culture as inclusive, employee-centric, collaborative, and supportive of employees’ ideas and leadership. The position is subject to Omnicom’s policy requiring employees to work in the office at least three days per week, unless additional in-office days are directed by the agency or manager.

Requirements

2–4 years of experience in digital engagement, digital strategy, or digital operations within an agency or regulated-industry environment.
Strong attention to detail and comfort working with complex specifications and channel requirements.
Curiosity about digital channels, emerging platforms, and AI-enabled tools, with a desire to experiment thoughtfully.
Ability to follow structured processes while raising questions and risks when something appears incorrect.
Clear, proactive communication and a collaborative, solution-oriented mindset.

Responsibilities

Implement clients’ brand strategies and digital best practices across email, display, web, and social tactics throughout content, design, and development.
Collaborate with Strategy, Creative, and Account teams to oversee innovative and strategic digital executions.
Use AI tools such as Bannerify, Perplexity, and Claude Code to improve activation accuracy and efficiency.
Work with the Experience Strategy team to gather and analyze performance and provide optimization recommendations.
Provide consultative decisions on digital deliverables, specifications, and project feasibility for websites, social media, video, display banners, email, and experiential projects.
Assist with QA/UAT processes and develop functional requirements for digital projects.
Build and foster relationships with third-party publishers, media teams, and clients, including packaging and handoffs of content.
Lead or participate in client communications, including tactical and vendor status calls, presentations, and digital media planning.
Assist with submission preparation in collaboration with account and project management team members.
Improve and document processes using AI tools to enhance efficiency, quality, and scale.
Support campaign setup, reporting, and day-to-day coordination to ensure work is accurate, on time, and aligned with expectations.