Director, Digital Engagement
About The Position
The Director of Digital Engagement owns the full lifecycle of seasonal User Readiness campaigns and communications reaching coordinators, staff, and students across College Board programs. The role develops and executes communication strategy—including audience, content, timing, and channels—and uses experiments and user behavior analysis to identify what drives engagement and action. The Director defines audience segments and personas, translates program policy and current system and technology information into actionable messaging, and ensures communications support User Readiness outcomes for test day. The position partners with functional teams across College Board to align campaigns with current program, policy, and technology updates and to share audience insights that improve readiness work. This is a full-time remote role. Candidates who live near College Board offices may choose a hybrid arrangement, working in the office Tuesday and Wednesday. Occasional business travel is required, with the role description specifying travel 4–6 times per year to College Board offices or on College Board business.
Requirements
- 5–7 years of experience in lifecycle, CRM, or digital communications, planning and delivering multi-channel campaigns to large, segmented audiences.
- Hands-on experience building and deploying campaigns in an email marketing platform.
- Experience designing audience segmentation and personalization, using data to determine who receives which message and when.
- Track record of running experiments, analyzing engagement data, and turning results into measurable improvements.
- Strong writing and editing skills, including the ability to turn complex operational, policy, or technical information into clear, actionable messages.
- Experience with SMS and in-app messaging, including deliverability and message compliance best practices.
- Experience managing a high volume of requests across many stakeholders.
- Bachelor’s degree or equivalent combination of education and relevant experience.
- Ability to travel 4–6 times a year to College Board offices or on College Board business.
- Authorization to work in the United States.
- Passion for expanding educational and career opportunities and mission-driven work.
- Curiosity about emerging technologies and willingness to experiment with and adopt AI-driven solutions; comfort independently and proactively learning and applying digital tools.
- Clear and concise written and verbal communication skills.
- Learner’s mindset and commitment to growth, including welcoming diverse perspectives, giving and receiving timely, respectful feedback, and improving through iterative learning and user input.
- Drive for impact and excellence, including solving complex problems, making data-informed decisions, prioritizing, and continuously improving.
- Collaborative and empathetic approach, including working across differences, fostering trust, and contributing to shared success.
Nice To Haves
- Salesforce Marketing Cloud experience.
- Familiarity with Jira or similar work-tracking tools.
- Experience communicating with educators or school-based audiences.
Responsibilities
- Own seasonal User Readiness campaigns from planning through execution and post-season retrospective.
- Set communication cadence and sequencing against program milestones.
- Build and maintain the campaign calendar to align messages with users’ readiness journeys.
- Design and maintain audience segmentation based on coordinator type, program, and readiness stage, refining segments with analytics partners.
- Translate program policy and system and technology updates into relevant, actionable messages for each audience.
- Own message quality, including clarity, tone, calls to action, and resources for each segment.
- Write, build, test, and deploy email campaigns and automated journeys in Salesforce Marketing Cloud.
- Pilot AI tools to accelerate content drafting, personalization, and quality checks.
- Design and run experiments involving subject lines, timing, content, and channels; analyze user behavior to identify what drives engagement and action.
- Define and track engagement metrics, including opens, clicks, and completion of target actions, and report results and recommendations to stakeholders.
- Connect campaigns to User Readiness outcomes for test day, using engagement as a signal rather than the ultimate goal.
- Partner with College Board functional teams to align messaging with current program, policy, and technology updates.
- Share audience insights with community engagement, technical readiness, and proactive outreach teams to improve their work and reduce the need for intervention.
- Build cross-team relationships that support timely message revisions and campaign launches.
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What This Job Offers
Job Type
Full-time
Career Level
Director
