Digital Engagement Specialist

Intrado Life & Safety, Inc.•UNAVAILABLE, UNAVAILABLE

About The Position

The Digital Engagement Specialist develops and executes digital engagement strategies that connect Intrado with customers, prospects, partners, industry audiences, and employees across key digital channels. The role combines webinar strategy, email marketing, social campaigns, audience engagement, digital campaign execution, and content activation to build awareness, strengthen thought leadership, generate engagement, and support demand generation. The specialist turns Intrado’s content, campaigns, industry insights, and subject-matter expertise into coordinated digital experiences that move audiences from awareness to engagement and action. This includes developing integrated strategies and campaigns, owning the webinar program, executing email and social initiatives, coordinating with cross-functional teams, and measuring and optimizing program performance.

Requirements

At least 4 years of experience in digital marketing, communications, content marketing, campaign management, events, webinars, email marketing, or a related discipline.
Experience developing and executing integrated digital campaigns.
Strong understanding of email marketing, social media, webinars, content marketing, and digital engagement.
Excellent writing, editing, and communication skills.
Strong project management and organizational skills.
Experience working with multiple stakeholders and cross-functional teams.
Experience with email marketing platforms, webinar platforms, social platforms, marketing automation, and analytics.
Ability to translate business objectives into audience-focused digital experiences.
Understanding of B2B marketing and demand generation.

Nice To Haves

Prior experience in the public safety industry, including government, law enforcement, fire, EMS, emergency management, or justice.
Experience supporting complex, high-consideration buying cycles.
Familiarity with CRM and marketing automation platforms such as Salesforce, Marketo, HubSpot, Microsoft Planner, or Adobe.

Responsibilities

Develop and execute integrated digital engagement strategies aligned with Intrado’s brand, campaigns, business priorities, and audience needs.
Help develop campaign plans that connect email, social, webinars, landing pages, content, and calls to action.
Identify opportunities to increase engagement across the customer journey and develop audience-specific engagement strategies.
Partner with the Director of Brand Strategy & Communications to develop the digital engagement roadmap and calendar.
Monitor industry trends, audience behavior, and channel performance to identify opportunities.
Plan and execute Intrado’s webinar program, including topic selection, concepts, titles, agendas, formats, speakers, moderator guides, and audience strategies.
Coordinate webinar speakers and stakeholders, and manage webinars from concept through promotion, execution, follow-up, and measurement.
Develop webinar experiences such as panels, interviews, fireside chats, demonstrations, customer conversations, and educational sessions; maintain a calendar aligned with campaigns and business priorities.
Develop and execute email campaigns for webinars, campaigns, thought leadership, product initiatives, events, and other communications.
Help create email journeys that move audiences from awareness to engagement and action; analyze email and conversion metrics.
Partner with the Social Media Manager on social campaigns supporting broader digital initiatives.
Translate webinars, campaigns, research, thought leadership, and industry conversations into social engagement opportunities and promotional messaging.
Coordinate social promotion before, during, and after webinars and campaigns; identify opportunities for audience participation through interactive tactics.
Ensure consistent messaging across email, social, web, and other channels, and work with the Content team to turn long-form content into coordinated digital campaigns.
Create campaign briefs and channel plans defining audiences, objectives, messaging, assets, timing, and calls to action.
Coordinate with Creative on visual assets and partner with the web development team on landing-page and conversion strategies.
Establish KPIs; track webinar, email, social, conversion, lead, and campaign performance; develop regular reporting; and recommend improvements using data.
Refine audiences, messaging, timing, content, and channel strategies based on performance.