Digital Engagement Specialist

Western Resource Advocates • Denver, CO

2d • $62,458 - $73,480

About The Position

The Digital Engagement Specialist engages Western Resource Advocates’ supporters, maintains and grows its email subscriber list, and helps ensure the website is an effective engagement and advocacy tool. The role supports digital fundraising campaigns, constituent growth, and the use of engagement and marketing strategies to advance organizational goals. It collaborates with Development, Government Affairs, program staff, and Marketing and Communications colleagues on content marketing, digital campaigns, and fundraising efforts.

The position may be performed remotely within WRA’s seven-state region, from one of its six offices, or in a hybrid arrangement. Access to a major airport is required because the role involves occasional regional travel, including staff and stakeholder collaboration and retreats. The position is full-time and exempt.

Requirements

• At least three years of experience in web and email management, including applying strategy and best practices to digital engagement across email and web.
• Experience with a marketing CRM, such as Every Action, Action Network, Salsa, or Salesforce, and ability to grow lists, segment audiences, track trends, and apply best practices.
• Experience managing content development with multiple collaborators.
• Experience with WordPress or another content management system.
• Experience structuring and writing compelling website content.
• Basic knowledge of HTML and CSS.
• Commitment to WRA’s Diversity, Equity and Inclusion Principles and passion for inclusive language.
• Strong copywriting skills, including experience writing email calls to action, blogs, and similar content.
• Attention to detail and demonstrated proofreading skills.
• Ability to work independently, stay organized, prioritize and manage multiple projects, and deliver results on deadline in a fast-paced environment.
• Ability to work collaboratively with a team.
• Genuine interest in WRA’s mission and work, and willingness to learn about its policies and issue areas.
• Any equivalent combination of education, training, and experience that provides the knowledge, skills, and abilities to perform the essential functions will be considered.
• Ability to meet the position’s physical and work-environment requirements, with or without reasonable accommodation.

Responsibilities

• Develop email and action-alert content for integrated digital campaigns supporting advocacy and fundraising.
• Identify, create, and implement email content and engagement strategies.
• Write digital marketing materials, including blogs, static web pages, and other content as needed.
• Manage content production and timelines in collaboration with WRA staff for website, email, action alerts, and webinars.
• Help develop and optimize website content using SEO, AEO, and GEO practices to improve visibility in search engines and AI-powered discovery platforms.
• Use digital tools, audience insights, and analytics to identify content opportunities and improve discoverability and engagement.
• Work with WRA teams to develop marketing copy using inclusive and equitable language practices.
• Maintain and optimize a donor engagement ladder that connects digital campaigns to WRA’s work and deepens supporter engagement.
• Work with Development to create and manage online fundraising strategies.
• Create content for email marketing, advocacy actions, donor acquisition, and stewardship campaigns with Development, Marketing and Communications, Government Affairs, and program staff.
• Develop website, digital, and email strategies and goals with the Associate Director of Brand and Digital Strategy and Marketing and Communications Director.
• Grow email subscriber lists, engage key audiences, improve audience segmentation, and increase click-through and conversion rates.
• Research diversity and equity best practices for inclusive and accessible digital engagement.
• Maintain the marketing CRM, including data cleanliness, audience segmentation, and synchronization with the Development CRM.
• Develop dashboards and reports to track and evaluate digital tools.
• Track email analytics, analyze trends and best practices, and develop strategies for growth and improvement aligned with department goals.
• Perform additional Marketing and Communications team tasks as needed.
• Travel occasionally within WRA’s region for collaboration with staff and stakeholders, including attendance at retreats.

Benefits

• 401(k) retirement plan with up to 4% matching.
• Health, dental, vision, life, and disability insurance, with 100% of premiums paid by WRA.
• Seventeen days of paid vacation leave to start annually.
• Twelve paid sick days annually.
• One paid volunteer day annually.
• Twelve paid holidays annually.
• Additional paid time off while WRA is closed for Winter Break between Christmas Day and New Year’s Day.
• Up to twelve weeks of parental leave.
• Up to twelve weeks of paid sabbatical leave after five years.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed