Manager, Digital Content & Experience - Converse

Nike•Boston, MA

6d•Hybrid

About The Position

The Manager of Digital Content & Experience is a digital leader and people manager on Converse’s cross-functional team, defining, executing, and managing global digital storytelling and experience strategy for Converse.com and performance marketing. The role focuses solely on the Sportswear line of business and partners closely with brand teams to bring Chuck storytelling to life digitally. Before each season, the manager collaborates with global brand and omni-marketing teams to align on product and brand stories and develop the digital seasonal storytelling calendar. The role partners with geo merchandising, product, and buying teams to prioritize commercial digital marketing and site experience needs, and leads planning and execution of seasonal stories across global digital channels. It also manages a Senior Specialist, coordinates seasonal briefings, partners with creative teams, and reviews content during production. During the season, the manager coordinates global launch dates for inline and custom products, manages the site refresh calendar and readiness, aligns site experiences with email and paid social calendars, and works with analytics teams to measure results against KPIs. After the season, the manager partners with analytics and merchandising to review performance, gathers partner feedback and lessons learned, translates data into insights, and helps improve team processes. The position is based at Converse’s downtown Boston, Massachusetts headquarters. The schedule is hybrid: office attendance is expected Monday through Thursday, with Friday work from the office or home optional.

Requirements

At least 7 years of professional experience in digital ecommerce and/or digital marketing.
Bachelor’s degree in Business, Marketing, or a related field; a suitable combination of education, experience, and training is also accepted.
Experience in the retail industry, working on digital projects from concept to completion and applying retail and editorial best practices.
Knowledge of creative briefing processes, including briefing content creation and end-use digital experiences.
Ability to understand analytics and respond to current trends.
Ability to manage multiple projects at different levels with overlapping timelines in a deadline-driven environment.
Experience in a fast-paced environment and collaborative leadership skills.
Strong ability to communicate complex topics and concepts to a broad, cross-functional audience.
Ability to influence diverse groups of people.
Strong people skills, diplomacy, and collaborative spirit.
Passion for at least one of sneaker culture, streetwear, fashion/style, design, sports, or music.

Nice To Haves

Experience managing people.
General understanding of UX, SEO, and SEM.
Passion for multiple areas among sneaker culture, streetwear, fashion/style, design, sports, or music.

Responsibilities

Collaborate with global brand and omni-marketing teams to align on product and brand stories and develop the digital seasonal storytelling calendar.
Partner with geo merchandising, product, and buying teams to prioritize commercial digital marketing and site experience needs, including seasonal newness, Converse By You, and promotional moments.
Plan and execute key seasonal stories and initiatives globally across Converse.com and relevant digital channels, ensuring regional partners understand and align on details and timelines.
Manage a Senior Specialist who supports seasonal work.
Partner with creative teams to ensure seasonal creative aligns with briefed objectives and goals and is delivered on time and within budget.
Lead seasonal briefing meetings to communicate digital plans and product stories, including brand-defining and commercial or promotional moments.
Quality-check content during production for alignment with marketing styles and geographic investment priorities.
Coordinate global launch dates for inline and custom products across geographies and maintain communication with global and regional cross-functional teams.
Manage the site refresh calendar, guide authoring partners on .com content refreshes and homepage wireframes, and oversee site readiness.
Partner with performance marketing teams to align email and paid social calendars with site experiences.
Work with global analytics to measure and respond to seasonal results against key initiatives and KPI targets.
Partner with global analytics and merchandising to recap seasonal initiatives and review results against planned global product stories.
Gather partner feedback, document opportunities and lessons learned, and implement improvements to processes and ways of working.
Translate data into understandable insights and influence next steps to generate consumer insight on brand experiences.
Support team efficiency by driving consistent processes, documentation, and meetings.