Lead, Digital Product Manager (Converse)
About The Position
Converse is seeking a Lead, Digital Product Manager to lead product management for its digital commerce experience domain. The role owns the roadmap and execution for consumer-facing capabilities across the browse-to-buy journey, including content management, search and merchandising, checkout, and digital experimentation. The successful candidate will use consumer insights, analytics, and experimentation to inform product strategy and achieve measurable business outcomes, while navigating ambiguity, influencing cross-functional teams, mentoring teammates, and staying connected to execution. The position is part of Converse’s Global Digital Experience & Capabilities team, which owns user experience and digital product management for Converse.com. The role reports to the Director of Global Digital Experience & Capabilities and serves as product lead for assigned commerce capabilities. It partners with Technology, UX Design, Experience Strategy, Analytics, and business teams to set priorities, deliver capabilities, and drive outcomes. The role is based at Converse headquarters in downtown Boston, Massachusetts, with a 4/1 hybrid schedule: Mondays through Thursdays in the office, with Fridays optional at the Boston office or the employee’s home office.
Requirements
- At least 7 years of experience in Digital Product Management, Digital Commerce, or a related field.
- Proven experience owning product strategy, roadmap development, and delivery for consumer-facing digital products.
- Deep understanding of ecommerce experiences, including product discovery, content management, merchandising, search, checkout, and conversion optimization.
- Experience using analytics, consumer insights, and experimentation to drive product decisions and business outcomes.
- Strong analytical and problem-solving skills, including the ability to translate complex data into actionable recommendations.
- Proven ability to influence and align cross-functional stakeholders without direct authority.
- Bachelor’s degree in Business, Marketing, or a related field; suitable combinations of education, experience, and training are also accepted.
Nice To Haves
- An engineering background is a plus, but not required.
- Experience with A/B testing, including setting up tests, creating testing portfolios, and testing hypotheses, is desirable.
- Experience mentoring or coaching peers and contributing to a strong product management culture.
Responsibilities
- Own and evolve the product roadmap across key digital commerce capabilities within the browse-to-buy journey.
- Identify opportunities through consumer insights, business needs, analytics, and market trends.
- Lead the end-to-end product lifecycle from discovery and prioritization through launch and optimization.
- Partner with Technology, UX, and business stakeholders to deliver high-quality consumer experiences.
- Prioritize roadmap investments by balancing customer impact, business value, and technical feasibility.
- Lead the digital commerce experimentation portfolio, define learning agendas, and scale successful outcomes.
- Partner with Analytics teams to define success metrics, measure performance, and evaluate product impact.
- Synthesize analytics, experimentation results, and consumer insights into recommendations that shape product strategy and roadmap priorities.
- Champion data-informed decision-making and continuous optimization across the commerce experience.
- Mentor and support less experienced product management teammates and help elevate product management practices across the organization.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
