Lead, Digital Product Manager (Converse)
About The Position
Converse is looking for a Lead, Digital Product Manager to lead product management for our digital commerce experience domain. This role owns the roadmap and execution across key consumer-facing capabilities, including browse-to-buy experiences, content management, search and merchandising, checkout, and digital experimentation. The ideal candidate combines strong product management fundamentals with a data-driven mindset, using consumer insights, analytics, and experimentation to inform product strategy and drive measurable business outcomes. They are comfortable navigating ambiguity, influencing cross-functional teams, and mentoring less experienced teammates while remaining closely connected to execution.
Requirements
- At least 7 years of experience in Digital Product Management, Digital Commerce, or a related field
- Proven experience owning product strategy, roadmap development, and delivery for consumer-facing digital products
- Deep understanding of ecommerce experiences, including product discovery, content management, merchandising, search, checkout, and conversion optimization
- Experience leveraging analytics, consumer insights, and experimentation to drive product decisions and business outcomes
- Strong analytical and problem-solving skills with the ability to translate complex data into actionable recommendations
- Proven ability to influence and align cross-functional stakeholders without direct authority
- Experience mentoring or coaching peers and contributing to a strong product management culture
- Bachelor’s Degree in Business, Marketing, or related field; will accept any suitable combination of education, experience, and training
Nice To Haves
- An engineering background is a plus, but not required
- Experience with A/B testing is desirable – setting up the tests, creating testing portfolios and testing hypotheses, etc.
Responsibilities
- Lead the evolution of Converse's digital commerce experience, partnering across business, technology, UX, and analytics teams to define priorities, deliver capabilities, and continuously improve consumer and business outcomes.
- Own the product roadmap for key commerce experiences while leveraging experimentation, performance insights, and consumer feedback to inform future investment decisions.
- Own and evolve the product roadmap across key digital commerce capabilities within the browse-to-buy journey.
- Identify opportunities through consumer insights, business needs, analytics, and market trends.
- Lead the end-to-end product lifecycle from discovery and prioritization through launch and optimization.
- Partner with Technology, UX, and business stakeholders to deliver high-quality consumer experiences.
- Drive roadmap prioritization and investment recommendations by balancing customer impact, business value, and technical feasibility.
- Lead the digital commerce experimentation portfolio, defining learning agendas and scaling successful outcomes.
- Partner with Analytics teams to define success metrics, measure performance, and evaluate product impact.
- Synthesize analytics, experimentation results, and consumer insights into clear recommendations that shape product strategy and roadmap priorities.
- Champion data-informed decision making and continuous optimization across the commerce experience.
- Mentor and support less experienced product management teammates while helping elevate product management practices across the organization.
Benefits
- Information about benefits can be found here.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
