Senior Digital Product Manager Lead

PNC•East Brunswick, NJ

2d•$112,000 - $249,600•Onsite

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Senior Digital Product Manager Lead within PNC's MarTech organization, you will be based in Wilmington, DE or East Brunswick, NJ. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. We are seeking an experienced Senior Product Manager to lead the strategy, implementation, and evolution of enterprise marketing workflow and work management capabilities. This individual will serve as the product owner for Adobe Workfront and related platforms that enable teams to plan, prioritize, manage, and deliver customer-facing communications and marketing initiatives. The ideal candidate is a product management generalist with experience supporting marketing organizations, campaign execution processes, customer communication programs, content development workflows, or digital engagement initiatives. Direct experience with Adobe Workfront, Salesforce Marketing Cloud, or other MarTech platforms is a plus, but not required. The successful candidate will bring strong product management fundamentals, Agile delivery experience, and a track record of leading complex enterprise implementations.

Requirements

Bachelor's degree or equivalent experience.
8+ years of product management experience in Agile environments.
Demonstrated experience leading enterprise software, workflow, or platform implementations.
Strong knowledge of Agile product management practices, including backlog management, prioritization, roadmapping, and stakeholder engagement.
Proven ability to work across business and technology teams to deliver complex solutions.
Strong communication, analytical, and problem-solving skills.
Experience driving organizational adoption and change associated with new capabilities.
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Nice To Haves

Experience supporting marketing, customer engagement, campaign delivery, content development, or customer communication functions.
Exposure to enterprise work management solutions such as Adobe Workfront, Jira, Asana, Monday.com, ServiceNow, or similar platforms.
Exposure to customer communication or marketing technologies such as Salesforce Marketing Cloud, Adobe Journey Optimizer, Adobe Campaign, Marketo, HubSpot, or comparable solutions.
Familiarity with campaign planning, content review and approval workflows, customer communications, and digital engagement processes.
Experience with workflow automation, process optimization, and platform integrations.
Experience working in large-scale enterprise or regulated environments.
Strong product management discipline and Agile leadership.
Ability to navigate ambiguity and build alignment across diverse stakeholders.
Curiosity about customer engagement and marketing workflows without requiring deep platform specialization.
Ability to translate complex business processes into intuitive digital solutions.
Experience driving adoption and measurable business outcomes from enterprise platforms.
Agile Web Development
Business Requirements Documentation (BRD)
Data Visualization
Digital User Experience
Employee Engagement
IT Architecture
JavaScript
Wireframing

Responsibilities

Define and execute the product vision, strategy, and roadmap for workflow and work management capabilities supporting marketing and customer communication teams.
Identify opportunities to improve intake, planning, prioritization, workflow orchestration, collaboration, and transparency across cross-functional teams.
Establish business outcomes, success metrics, and adoption goals.
Drive continuous improvement of user experiences, processes, and platform capabilities.
Own and manage the product backlog, roadmap priorities, and release plans.
Translate business objectives and stakeholder needs into product requirements, user stories, and acceptance criteria.
Balance strategic modernization initiatives with operational and regulatory requirements.
Ensure solutions are scalable, measurable, and aligned with enterprise architecture standards.
Partner closely with engineering teams to deliver product capabilities through Agile methodologies.
Lead backlog refinement, sprint planning, product reviews, and release readiness activities.
Make prioritization decisions informed by customer value, business impact, and technical feasibility.
Drive alignment across business and technology stakeholders.
Lead the implementation and enhancement of Adobe Workfront and associated workflow capabilities.
Support integration efforts across campaign management, content management, collaboration, reporting, and communication platforms.
Partner with business stakeholders to define future-state workflows and user experiences.
Contribute to governance models, platform adoption strategies, and operating frameworks.
Develop strong relationships across Marketing, Customer Communications, Digital, Technology, Compliance, and Delivery teams.
Communicate roadmap progress, risks, and outcomes to senior leadership.
Facilitate decision-making and alignment among diverse stakeholder groups.
Serve as a trusted advisor on product strategy and workflow transformation initiatives.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service