Senior Digital Product Manager Lead

PNC Bank•Wilmington, DE

22h•$112,000 - $249,600•Onsite

About The Position

PNC is seeking a Senior Product Manager to lead the strategy, implementation, and ongoing development of enterprise marketing workflow and work management capabilities. The role serves as product owner for Adobe Workfront and related platforms that help teams plan, prioritize, manage, and deliver customer-facing communications and marketing initiatives. It is part of PNC's MarTech organization and is based in Wilmington, Delaware, or East Brunswick, New Jersey. PNC describes this as an in-office role and does not provide employment visa sponsorship or participate in STEM OPT for this position. The product leader defines and executes the product vision and roadmap, owns the backlog and release plans, translates stakeholder needs into requirements and user stories, and partners with engineering teams through Agile delivery. The role also leads platform implementation and enhancement, supports integrations with related marketing and communication platforms, and helps define future-state workflows, governance, adoption strategies, and operating frameworks. The position works across Marketing, Customer Communications, Digital, Technology, Compliance, Delivery, and senior leadership to drive alignment, adoption, and measurable business outcomes. Candidates need a bachelor's degree or equivalent experience and 8 or more years of product management experience in Agile environments, including experience leading enterprise software, workflow, or platform implementations. Experience with marketing functions and platforms such as Adobe Workfront or Salesforce Marketing Cloud is beneficial but not required. The position's base salary range is $112,000 to $249,600 and is incentive eligible based on company, business, and/or individual performance.

Requirements

Bachelor's degree or equivalent experience; a comparable combination of education, job-specific certifications, and experience may be considered in lieu of a degree.
At least 8 years of product management experience in Agile environments.
Demonstrated experience leading enterprise software, workflow, or platform implementations.
Strong knowledge of Agile product management practices, including backlog management, prioritization, roadmapping, and stakeholder engagement.
Proven ability to work across business and technology teams to deliver complex solutions.
Strong communication, analytical, and problem-solving skills.
Experience driving organizational adoption and change associated with new capabilities.
Appropriate knowledge, skills, and abilities for the role.

Nice To Haves

Experience supporting marketing, customer engagement, campaign delivery, content development, or customer communication functions.
Exposure to enterprise work management solutions such as Adobe Workfront, Jira, Asana, Monday.com, ServiceNow, or similar platforms.
Exposure to customer communication or marketing technologies such as Salesforce Marketing Cloud, Adobe Journey Optimizer, Adobe Campaign, Marketo, HubSpot, or comparable solutions.
Familiarity with campaign planning, content review and approval workflows, customer communications, and digital engagement processes.
Experience with workflow automation, process optimization, and platform integrations.
Experience working in large-scale enterprise or regulated environments.
Preferred skills include Agile Web Development, Business Requirements Documentation (BRD), Data Visualization, Digital User Experience, Employee Engagement, IT Architecture, JavaScript, and Wireframing.
Relevant certifications or higher education, such as a master's degree or PhD, are desirable.
Strength as a product management generalist and experience partnering with marketing, customer communications, digital, creative, or delivery teams.
Hands-on experience with Adobe Workfront, Salesforce Marketing Cloud, Adobe Experience Cloud, or similar platforms.
Strong product management discipline and Agile leadership; ability to navigate ambiguity and align diverse stakeholders.
Customer-centric mindset and ability to translate complex business processes into intuitive digital solutions.
Competencies include Business Acumen, Competitive Environment, Data Gathering and Reporting, Design Thinking, Effective Communications, Innovation, Knowledge Of Product Line, Marketing Strategy and Positioning, Product Development Life Cycle, Project Management, and Solutions Development.
Industry-relevant experience is typically 8 or more years.

Responsibilities

Define and execute the product vision, strategy, and roadmap for marketing and customer communication workflow and work management capabilities.
Identify opportunities to improve intake, planning, prioritization, workflow orchestration, collaboration, and transparency across cross-functional teams.
Establish business outcomes, success metrics, and adoption goals, and drive continuous improvement of user experiences, processes, and platform capabilities.
Own and manage the product backlog, roadmap priorities, and release plans.
Translate business objectives and stakeholder needs into product requirements, user stories, and acceptance criteria.
Balance strategic modernization initiatives with operational and regulatory requirements, while ensuring solutions are scalable, measurable, and aligned with enterprise architecture standards.
Partner with engineering teams to deliver product capabilities using Agile methodologies.
Lead backlog refinement, sprint planning, product reviews, and release readiness activities.
Prioritize work based on customer value, business impact, and technical feasibility, and drive alignment across business and technology stakeholders.
Lead implementation and enhancement of Adobe Workfront and associated workflow capabilities.
Support integrations across campaign management, content management, collaboration, reporting, and communication platforms.
Partner with business stakeholders to define future-state workflows and user experiences.
Contribute to governance models, platform adoption strategies, and operating frameworks.
Build relationships across Marketing, Customer Communications, Digital, Technology, Compliance, and Delivery teams.
Communicate roadmap progress, risks, and outcomes to senior leadership; facilitate decision-making and alignment among stakeholder groups.
Advise on product strategy and workflow transformation initiatives.
Drive organizational adoption and change associated with new capabilities and pursue measurable business outcomes from enterprise platforms.
Assess and manage risks associated with business objectives and activities in support of PNC's Enterprise Risk Management Framework.

Benefits

Medical and prescription drug coverage, including a Health Savings Account feature
Dental and vision options
Employee and spouse/child life insurance
Short- and long-term disability protection
401(k) with PNC match
Pension plan
Stock purchase plans
Dependent care reimbursement account
Back-up child and elder care
Adoption, surrogacy, and doula reimbursement
Educational assistance, including select programs fully paid
Wellness program with financial incentives
Maternity and/or parental leave
Up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
Between 15 and 25 vacation days each year, depending on career level and years of service
Incentive-eligible compensation based on company, business, and/or individual performance