Manager, Digital Content & Experience - Converse
About The Position
Converse is seeking a dynamic, creative digital leader and people manager to define, execute, and manage global digital storytelling and experience strategy for Converse.com and performance marketing. The role focuses solely on the Sportswear line of business and partners closely with brand teams to bring Chuck product storytelling to digital experiences. The manager works with global brand, omni-marketing, geography merchandising, product, buying, creative, performance marketing, and analytics partners to plan and deliver seasonal stories and commercial marketing across Converse.com and relevant digital channels. The position oversees a Senior Specialist and helps coordinate seasonal planning, global launches, site content and refreshes, performance marketing calendars, measurement, and ongoing process improvements. This position is based at Converse’s downtown Boston, Massachusetts headquarters. The schedule is hybrid: employees are expected in the office Monday through Thursday, with Friday work optional from the Converse office or home office.
Requirements
- At least 7 years of professional experience in digital ecommerce and/or digital marketing.
- Bachelor’s degree in Business, Marketing, or a related field; a suitable combination of education, experience, and training is also accepted.
- Experience in the retail industry and working on digital projects from concept to completion, applying retail and editorial best practices.
- Knowledge of and familiarity with creative briefing processes, including briefing content creation and end-use digital experiences.
- Ability to understand analytics and respond to current trends.
- Ability to manage multiple projects at different levels with concurrent or converging timelines in a deadline-driven environment.
- Experience in a fast-paced environment and collaborative leadership skills.
- Strong ability to communicate complex topics and concepts to a wide, cross-functional audience.
- Ability to influence diverse groups of people.
- Strong people skills, diplomacy, and a collaborative spirit.
- Passion for at least one of sneaker culture, streetwear, fashion/style, design, sports, or music.
Nice To Haves
- Experience managing people.
- General understanding of UX, SEO, and SEM.
- Passion for several of sneaker culture, streetwear, fashion/style, design, sports, or music.
Responsibilities
- Collaborate with global brand and omni-marketing teams to align on product and brand stories and create the digital seasonal storytelling calendar.
- Partner with geography merchandising, product, and buying partners to prioritize commercial digital marketing and site experience needs, including seasonal newness, Converse By You, and promotional moments.
- Lead planning and execution of key seasonal stories and initiatives globally across the site and relevant digital channels, ensuring regional partners understand and align on details and timelines.
- Manage a Senior Specialist who supports seasonal work.
- Partner with creative teams to ensure seasonal creative meets briefed objectives and goals and is delivered on time and within budget.
- Lead seasonal briefing meetings to inform cross-functional teams about digital plans and product stories, including brand-defining and commercial or promotional moments.
- Quality-check content during production to ensure it aligns with marketing styles and geography-specific investments.
- Coordinate global launch dates for inline and custom products across geographies, maintaining communication between global and geography cross-functional teams.
- Manage the site refresh calendar and guide authoring partners on .com content refreshes and homepage wireframes, with attention to quality assurance and site readiness.
- Partner with performance marketing teams to align email and paid social calendars with site experiences.
- Work with global analytics to measure seasonal results and respond to initiatives and KPI targets.
- Partner with global analytics and merchandising to recap seasonal initiatives and review results against planned global product stories.
- Gather feedback from partners, document opportunities and learnings, and implement season-over-season improvements to processes and ways of working.
- Translate data into understandable insights and influence next steps to generate consumer insight on brand experiences.
- Support team efficiency by driving consistent processes, documents, and meetings.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
