Manager, CRM Marketing

CLEAR - Corporate•New York, NY

16h•Onsite

About The Position

CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally. With more than 38 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences. Are you a customer-obsessed email marketer with a proven track record? We’re looking for a CRM Marketing Manager to own lifecycle strategy and execution for our CLEAR+ Member and Reactivation audiences. In this role, you’ll develop the lifecycle marketing roadmap and create & execute campaigns and A/B tests across email, SMS, direct mail, and mobile (push and in-app) using Iterable. You’ll be hands-on in building and executing your strategy to drive acquisition reactivation, nurture customer relationships, enhance brand loyalty, and maximize revenue. We’re seeking a data-driven lifecycle marketer with excellent reporting skills and experience collaborating with Creative, Product, and Data teams. If you’re skilled at crafting high-performing campaigns and continuously improving results, this is an opportunity to shape our digital messaging strategy.

Requirements

3+ years of experience owning and/or working in an ESP (Iterable preferred or similar platforms like Braze, Klaviyo, Cordial also welcome)
Proven track record of building successful lifecycle marketing campaigns that activate new customers and increase customer lifetime value across email, SMS, direct mail, push and in-app notifications
Experience collaborating cross-functionally with Product, Creative, and Data & Analytics teams
Excellent skills in campaign analysis and A/B testing design with excitement to dig into the numbers and uncover insights
Highly adaptable and scrappy mindset, with a willingness to experiment, take calculated risks, and think creatively to drive channel growth
Up-to-date on the latest trends and best practices in lifecycle marketing strategy, technology, and channels

Nice To Haves

Experience in subscription businesses is a plus
HTML/CSS experience is a plus

Responsibilities

Use your hands-on experience building email and SMS campaigns and automations to deliver segmented, targeted, and personalized programs that drive activation and growth against key KPIs
Be an in-house expert in lifecycle marketing strategies and help shape how we improve and expand our lifecycle marketing efforts
Work cross-functionally with Product and Data teams on experimentation and to continually improve our Iterable setup and ability to segment and target customers with tailored messaging
Maintain a high bar for marketing creative and copy across lifecycle campaigns and proactive share-out of what’s resonating with customers
Proactively monitor and report out lifecycle campaign performance, conduct A/B testing, and use data insights to continually optimize email content, timing, and strategies for maximum customer engagement and retention