Manager, Content (RTW)

Bloomingdale's • New York, NY

6d • $67,560 - $112,440 • Hybrid

About The Position

The Content Management team owns marketing content operations from intake through execution, including content planning, storytelling consistency, asset governance, and alignment of creative output with customer experience goals and business priorities.

The Content Manager develops content plans that define stories, messages, asset needs, channel uses, timing, and priorities supporting business and brand objectives. These plans guide how content is developed, sequenced, and used across customer-facing touchpoints. The role connects Account Management, Creative, and Production teams to ensure appropriate stories and assets are developed and leveraged across channels to maximize business impact.

This position reports into the Account Director RTW. The role follows a hybrid work model that includes in-office and in-store requirements.

Requirements

• At least 4 years of experience in content management, marketing operations, retail marketing, creative production, brand marketing, or a related field.
• Demonstrated knowledge of brand storytelling and customer-facing marketing channels, including how content supports conversion and brand perception.
• Ability to translate business, merchant, and brand priorities into content strategies, briefs, and creative deliverables.
• Excellent project management skills, including calendar planning, timeline management, workflow coordination, and delivery follow-through.
• Strong collaboration skills and experience partnering across Account Management, Creative, Merchandising, Finance, and other internal teams.
• Clear written and verbal communication skills, including the ability to brief, consolidate feedback, present recommendations, and influence decisions.
• Detail-oriented with the ability to manage approvals, ensure asset accuracy, and improve content effectiveness.
• Proactive problem-solving skills, including anticipating risks, resolving dependencies, and keeping stakeholders aligned.

Nice To Haves

• Experience with project management tools, digital asset management systems, or content workflow platforms.

Responsibilities

• Partner with the Director of Account Management to align content priorities with business and brand objectives, including seasonal storytelling that supports merchant strategies, brand priorities, customer needs, and enterprise marketing goals.
• Collaborate with Fashion Office, Site Merchandising, and SEO teams to identify and prioritize seasonal storytelling opportunities across categories, campaigns, product moments, and customer-facing channels.
• Translate prioritized seasonal stories into executable content programs, including shoots, lookbooks, and guides, by defining timelines, stakeholder responsibilities, asset needs, and follow-through from planning through delivery.
• Build, maintain, and communicate the Content Calendar to show seasonal priorities, milestones, creative deliverables, channel needs, and cross-functional dependencies.
• Create actionable briefs translating business priorities, customer insights, product strategies, and channel requirements into creative direction, deliverables, timelines, and success criteria.
• Partner with Creative and Copy teams to develop storytelling approaches that bring brand and merchant priorities to life and maintain consistency across voice, visuals, and customer experience.
• Manage asset revisions and approvals, consolidating feedback, documenting decisions, meeting timelines, and ensuring final content is accurate, on-brand, and ready for execution.
• Partner with Finance to evaluate asset utilization, assess how content investments are used across channels, identify efficiency improvements and duplication reduction opportunities, and maximize creative asset value and impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed