Manager, Consumer Insights - Taste Elevation

Kraft Heinz•Chicago, IL

About The Position

Kraft Heinz is seeking a strategic, hands-on Consumer Insights Manager to partner with marketing and cross-functional teams. The role shapes consumer strategy and drives growth by translating consumer and market data into clear, actionable recommendations for brand positioning, targeting, renovation and innovation decisions, and communication effectiveness. The position is based at the Chicago/Aon Center location. The manager leads qualitative and quantitative consumer research from design through execution and synthesis, integrates primary and secondary research with syndicated tracking and internal datasets, and develops concise, compelling narratives and presentations for stakeholders at all levels. The role also supports product renovation and innovation, evaluates communications and activations, and manages external research partners as needed. The successful candidate is strategic, commercially oriented, analytical, collaborative, adaptable, and capable of influencing cross-functional teams and navigating ambiguity in a fast-paced environment. The role is eligible for a performance-based bonus. Kraft Heinz describes its total rewards as including healthcare, protection, savings, wellbeing, and family-support programs, subject to applicable plan terms and eligibility.

Requirements

Proven experience with both primary and secondary research approaches.
Familiarity with syndicated data tools such as Nielsen, Circana, Mintel, or equivalents.
Experience managing research vendors and executing end-to-end studies.
Strong analytical aptitude, including comfort working with quantitative data and identifying meaningful patterns.
Experience across qualitative and quantitative research methodologies and the ability to select suitable approaches for research questions.
Strong project and stakeholder management capabilities.
Excellent communication and storytelling skills, including the ability to turn complex data into clear, actionable insights.
Ability to influence cross-functional teams and work collaboratively in a changing environment.

Nice To Haves

Curiosity and creativity, with a focus on practical business outcomes.
Adaptability and comfort working in an entrepreneurial environment.

Responsibilities

Serve as a strategic business partner to brand and marketing teams, shaping insight-led strategy and priorities.
Lead qualitative and quantitative consumer research programs from design through execution and synthesis.
Provide actionable recommendations grounded in consumer understanding, business context, and market dynamics.
Support product renovation and innovation decisions, including limited-time offerings and new product concepts.
Evaluate communication and activation effectiveness to optimize messaging and media decisions.
Integrate primary and secondary data sources, syndicated tracking, and internal datasets to identify trends and opportunities.
Translate complex findings into concise, compelling narratives and presentations for stakeholders at all levels.
Manage external research partners and vendors as needed, and design and execute bespoke research when appropriate.
Navigate ambiguity, prioritize competing needs, and deliver results in a fast-paced environment.

Benefits

Performance-based bonus, subject to plan terms and governing documents.
Healthcare coverage for employees and eligible dependents, including medical and prescription drug coverage.
Dental and vision coverage.
Paid time off and company holidays.
Leave of absence.
Flexible work arrangements.
Recognition and training.
Employee assistance program and wellbeing programs.
Family support programs.
401(k).
Life insurance.
Accidental death and dismemberment coverage.
Disability coverage.
Screenings and assessments.