Manager, Consumer Insights - Taste Elevation

The Kraft Heinz Company • Chicago, IL

9d • $104,200 - $130,200

About The Position

Kraft Heinz is seeking a strategic, hands-on Consumer Insights Manager to partner with marketing and cross-functional teams. The role shapes consumer strategy and drives growth by translating consumer and market data into actionable recommendations that inform brand positioning, targeting, renovation and innovation decisions, and communication effectiveness. The position is based at Chicago/Aon Center.

Requirements

• Proven experience with primary and secondary research approaches.
• Familiarity with syndicated data tools such as Nielsen, Circana, Mintel, or equivalents.
• Experience managing research vendors and executing end-to-end studies.
• Strong commercial orientation and ability to influence cross-functional teams.
• Excellent communication and storytelling skills, including the ability to distill complex data into clear, actionable insights.
• Strong analytical aptitude, including comfort working with quantitative data and identifying meaningful patterns.
• Experience across qualitative and quantitative research methodologies and ability to select an appropriate approach for the research question.
• Collaborative, adaptable, and comfortable working in a changing, entrepreneurial environment.
• Self-motivated with strong project and stakeholder management capabilities.
• Curious and creative, with a focus on practical business outcomes.

Responsibilities

• Serve as a strategic business partner to brand and marketing teams, shaping insight-led strategy and priorities.
• Lead qualitative and quantitative consumer research programs from design through execution and synthesis.
• Provide actionable recommendations grounded in consumer understanding, business context, and market dynamics.
• Support product renovation and innovation decisions, including limited-time offerings and new product concepts.
• Evaluate communication and activation effectiveness to optimize messaging and media decisions.
• Integrate primary and secondary data, syndicated tracking, and internal datasets to identify trends and opportunities.
• Translate complex findings into concise, compelling narratives and presentations for stakeholders at all levels.
• Manage external research partners and vendors as needed, and design and execute bespoke research when appropriate.
• Navigate ambiguity, prioritize competing needs, and deliver results in a fast-paced environment.

Benefits

• Performance-based bonus
• Healthcare coverage for employees and eligible dependents
• Medical and prescription drug plans
• Dental insurance
• Vision insurance
• Paid time off and company holidays
• Leave of absence
• Flexible work arrangements
• Training
• Employee assistance program
• Wellbeing programs
• Family support programs
• 401(k)
• Life insurance
• Accidental death and dismemberment coverage
• Disability coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed