Manager, Commerce

Omnicom Media•New York, NY

12h•$90,000 - $95,000

About The Position

KINESSO is a technology-driven performance marketing agency focused on delivering actionable growth for its partners and clients. The company leverages capabilities in optimization, analytics, AI, and experimentation, uniting the strengths of Matterkind, Reprise, P3, and Kinesso. KINESSO offers comprehensive services in performance marketing, data, and technology, with a deep understanding of consumer behavior to provide end-to-end planning, optimization, data-driven strategy for social platforms, e-commerce growth, and curated marketplaces. The company operates in over 60 countries with more than 6,000 employees. This position is for a dynamic, best-in-class talent to join the growing Commerce team as a Manager for Activation. The role requires a hands-on platform expert focused on successful campaign execution and stewardship. The Manager is responsible for the performance and pacing of assigned brands, customizing departmental standards to fit client needs. They will serve as a point of escalation and expert for complex setup, optimization, and platform nuances. This role oversees a Senior Associate, working together to drive optimal campaign performance. Collaboration with other Commerce team members is essential for crafting and implementing media plans to achieve client performance goals. The Commerce team specializes in the planning, buying, execution, and measurement of Commerce media, which includes retailer-focused or tagged media elements. This encompasses in-store signage, billboards directing shoppers to retailers, digital ads on platforms like Amazon or Kroger.com, influencer collaborations supporting specific retailers, and shoppable technology. The team supports clients' commerce, shopper, and customer marketing initiatives, with the ultimate goal of measuring product sales both online and in-store.

Requirements

Strong working knowledge of commerce industry and platforms including major retailers and supporting technology (e.g. Amazon Ads, Walmart Connect, Roundel, Pacvue, Skai, Criteo, TTD, etc.)
Proven ability to understand high level client goals and how they translate into tactical execution
Project management; effectively managing multiple projects and meeting tight deadlines in a fast-paced environment.
Excellent written and verbal communication skills and proven problem-solving ability

Nice To Haves

Bachelor’s degree or equivalent experience
3+ years of working experience required, with 1+ years experience in a people manager role; strong ability to delegate, train, and support direct reports
2+ years of commerce experience working across multiple retailers and self-service platforms
Self- sufficient and proactive
Ability to manage team, both upwards and downwards, to ensure cross-team communication
Process oriented and organized, with the ability to juggle many tasks at one time. Time management skills for self and team are critical
Comfortable in managing up across task progress, campaign performance and team needs
Proficient in Microsoft Office (Excel, PowerPoint, etc.)

Responsibilities

Knowledge of multiple retail media networks & their platforms, may include Amazon, Walmart, Roundel, Kroger, etc.
Proficient with both DSP interface functionality and levers (campaign hierarchy, audience builder, PMP/PG set up, reporting suite)
Understands individual RMN capabilities across tactic, targeting, reporting methodology, etc.
Active participant in development, management and measurement of self service media campaigns
Works with the rest of the Commerce team in building audience targeting details and budget allocation at the tactic/placement level based on client goals
Takes learnings from previous campaigns and apply to next campaign
Leads weekly/bi-weekly calls with retailers and DSP partners, ensuring all partners are aware of client goals/strategy to better equip them to make relevant campaign optimization suggestions
Leads in identification of growth opportunities and shares ideas for potential test and learns
Oversees building of an effective detailed campaign, inclusive of tactics, audiences, flighting, KPIs, etc. that drives client performance
Supports in establishing and implementing best practices within client accounts
Ability to assess and rank issues and tasks in order of importance for taking action, knowing when to pivot between priorities and escalating as needed
Anticipates, recognizes, and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions
Implements team and client centric processes to ensure accuracy of all deliverables (e.g. client documents, budget stewardship/management/reporting), improve overall team performance and minimize risk of human error through consistent implementation of QA guardrails
Involved in and supervises the buying process and stewardship for self service media campaigns to ensure original objectives are being met
Self service: Works with rest of Commerce team to ensure relevant strategies are implemented, builds and monitors campaigns in platform, assigns tags to correlating line items, and optimizes based on performance
Works with retailers and DSP partners to ensure proper data onboarding and any necessary paperwork is completed prior to campaign launch
Oversees and assists the Senior Associate with locating, determining, and building relevant audience segments in DSP platforms
Oversees coordination of creative assets between client, creative agencies and partners, ensuring final assets are up to spec and abide by retailer creative guidelines
Reviews and guides the building of trafficking sheets, spec sheets, and placement taxonomies
Proficient with 3rd party ad-serving and site served placements, tracking & analytic systems to be able to accurately input media plan details and launch campaigns
Development, execution and testing across campaign variables that create client specific insight and drive future testing opportunities
Monitors pacing to ensure delivery is appropriate and aligned to campaign flighting
Measures media performance at all stages to ensure original objectives and strategies are being met to client satisfaction
Oversees analysis and reporting of data on daily/weekly/bi-weekly/monthly & ad-hoc basis in activation platforms and ad server for pacing, performance, and discrepancy check purposes
Identifies a narrative through data analysis and turns insights into long term action by highlighting clear flow of cause, effect and next steps
Well versed in building mapping docs and pivot tables in Excel and knows the use cases for formulas such as VLOOKUP/XLOOKUP, SUMIF/SUMIFS and Calculated Fields with willingness to teach other team members
Detailed knowledge of Brand Safety partner features and pre-bid/post-bid capabilities
Troubleshoots campaign line items and parameters when encountering spend issues
Maintains client and industry benchmarks for point of comparison when evaluating campaign performance
Works cross-functionally with the rest of the commerce team, ad operations, analytics, and other groups across the account
Assists in managing team performance to achieve desired results based on defined roles and responsibilities for the Associate and Senior Associates
Participation in trainings and proactive communication around areas of needed/desired growth for self
Proactive idea sharing with internal team
Aware of knowledge level and experience of Senior Associates and Associates. Ability to spend extra time where needed to develop direct reports
Seeks out information to remain current on media trends and shares with team members with relevant implications/potential opportunities
Familiarity with client business objectives and connections to our day to day work
Aware of the value propositions and proprietary offerings of the various DSP partners and retailers
Well informed on the different optimization levers in the DSP (including but not limited to bid adjustments, frequency caps, devices/browsers, dayparting, geotargeting, viewability, etc.)