Manager, Client Strategy

Collectively•New York, NY

2d•$75,000 - $86,000•Remote

About The Position

Collectively is a global influencer marketing agency and part of the Brandtech Group. The Client Partnerships team leads strategic client relationships throughout the lifecycle of an account, delivering influencer marketing proposals, thought partnership, and ongoing strategic direction. The Manager, Client Strategy leads day-to-day account and strategy workflows for one to five brands, applying creator marketing solutions and strategies to clients’ businesses. The role reports directly to a Director or Senior Director of Account & Strategy Leadership. The manager leads proposal and brief responses, supports campaign delivery, partners with Analytics on reporting and insights, and helps develop client relationships and service models. The role works across account leadership, creative, production, operations, analytics, and other stakeholders to develop effective strategies and deliver ambitious creator marketing programs.

Requirements

At least 3 years of direct experience in influencer marketing at a PR firm or advertising agency.
Ability to combine analytical and creative thinking and work comfortably with both data and creative concepts.
Independent, critical thinking, including the ability to put forward reasoned ideas and initial work and refine them with colleague and client feedback.
Exceptional client-service skills and instincts, with a strong interest in developing client relationships.
Strong organizational skills, attention to detail, and excellent follow-through.
Strong written and verbal communication skills, both internally and externally.
Ability to manage time effectively and work efficiently across multiple tasks and projects.
Comfort working in undefined, fast-changing, and fast-paced environments.
Collaborative working style, positive attitude, and enthusiasm for producing great work.

Responsibilities

Lead proposal development and responses to client RFPs and briefs, including interpreting client needs and synthesizing relevant internal data, research, trends, and benchmarks.
Project-manage cross-functional proposal responses from ideation through delivery, coordinating creative, analytical, leadership, and other support as needed.
Develop and articulate influencer campaign and creator strategies, curate Collectively services, recommend budgets, and present agency partnership and account-management approaches.
Coordinate and host client briefings, prepare meeting materials and agendas, develop cross-functional questions, and manage follow-ups.
Lead response timelines and coordinate pitch strategy with leadership stakeholders.
Support client communications directly or in partnership with the Account Leader, and prepare and present points of view and best practices for existing and emerging platforms.
Set production teams up for success from internal kickoff through wrap, maintaining strategic direction across internal and client meetings and presentations.
Support account strategic vision and goals by contributing guidance and feedback on core deliverables.
Help the Revenue Delivery team respond to program and strategy shifts, keep work aligned with client objectives and best practices, and escalate challenges to leadership.
Identify opportunities to optimize, upsell, or pivot based on performance, trends, or client needs, developing materials or workflows with leadership as needed.
Support trend marketing work by identifying and aligning relevant trends or social conversations on TikTok or Instagram for client and creator engagement.
Partner with Analytics to develop performance hypotheses and ensure campaign setup and early measurement.
Shape the narrative of program performance during internal wrap development, assess learnings, and develop strategic insights and recommendations for optimization and future creator marketing programs.
Work with the Account Leader to translate learnings into longer-term relationship or revenue growth opportunities.
Develop fluency in creator paid media and brand lift studies and how these tactics communicate influencer marketing effectiveness.
Lead or host client reporting meetings and support in-person meeting dynamics as applicable.
Conduct regular client one-to-ones or two-to-ones, independently or with a leader, to build trust and strengthen agency partnerships.
Monitor client-agency collaboration, identify potential concerns or client frustrations, and surface them to the Account Leader.
Help assess what is and is not working, support internal action plans to improve service, and assist the Account Leader with client satisfaction and retention.
Synthesize and communicate feedback between clients and Collectively contributors and stakeholders.
Maintain current research on assigned brands, industries, competitors, and products using research tools, social content, social listening, press, and community surveys.
Use research findings in client conversations to identify broader brand and agency revenue opportunities.