Manager, Channel Marketing - East

Marvin•Remote,

About The Position

The Manager, Channel Marketing is the people leader for the Regional Marketing team. This role sets regional marketing strategy and priorities, develops team capability, allocates resources, builds strong Sales and Marketing partnerships, and ensures consistent execution and business outcomes across regions. The manager leads and develops Regional Marketing team members across Associate, Regional, Senior, and Principal levels; translates business and sales priorities into regional marketing investments and capacity decisions; establishes expectations for dealer and market planning, Growth Development Plans, measurement, budget stewardship, documentation, and collaboration; and partners with Sales and Marketing leaders to align priorities and address escalations. The role evaluates portfolio results and market signals to refine strategy, resource allocation, and team practices. The role guides annual and ongoing regional planning, reviews major Growth Development Plans and regional initiatives, and supports consistent budget management, reporting, program performance, and operating processes. It also represents Regional Marketing in leadership and cross-functional forums and sponsors improvements to processes, capabilities, and the operating model.

Requirements

8+ years of progressively responsible marketing experience preferred, or relevant sales, marketing, and customer experience background, including demonstrated leadership experience.
Demonstrated people leadership, coaching, prioritization, budget stewardship, and cross-functional influence.
Ability to set strategy and translate it into measurable team priorities, execution standards, and resource decisions.
Bachelor’s degree in marketing or a related field, or equivalent relevant experience in a customer-focused/client-facing role.
Proficiency in Microsoft Office programs.
Excellent interpersonal and proactive communication skills.
Ability to work independently, in partnership, and within a team.
Strong organizational skills and ability to manage multiple responsibilities simultaneously.
Understanding of marketing principles and current marketing approaches, with ability to apply them to business needs.
Continuous-improvement mindset with focus on team outcomes and professional growth.
Ability to travel up to 40% of the time.

Nice To Haves

Salesforce and sales reporting experience preferred.

Responsibilities

Set Regional Marketing strategy, priorities, objectives, and operating direction in alignment with broader Channel Marketing and business goals.
Lead, coach, and develop Regional Marketing team members across Associate, Regional, Senior, and Principal levels; clarify accountability and support career growth.
Translate business and sales priorities into regional marketing investments, programs, and capacity decisions.
Establish expectations for dealer and market planning, Growth Development Plans, measurement, budget stewardship, documentation, and cross-functional collaboration.
Build senior partnerships with Sales and Marketing leaders to align priorities, resolve escalations, and ensure regional insights inform Channel Marketing decisions.
Evaluate portfolio results and market signals to refine strategy, priorities, resource allocation, and team practices.
Guide annual and ongoing regional planning, including prioritization of markets, dealer opportunities, investments, and team capacity.
Review major Growth Development Plans and regional initiatives for alignment, business rationale, measurement, and resource requirements.
Ensure consistent management of budgets, progress reporting, program performance, and operating processes across regions.
Remove barriers, manage escalations, and coordinate decisions across Marketing Operations and other cross-functional partners.
Create an environment of accountability, collaboration, customer focus, continuous learning, and knowledge sharing.
Represent Regional Marketing in leadership and cross-functional forums and ensure field insights are incorporated into broader marketing and business planning.
Sponsor process, capability, and operating-model improvements that increase Regional Marketing effectiveness and scalability.