Manager, cAUse Marketing

Auburn University•Auburn, AL

About The Position

Auburn Advancement is seeking a Manager of cAUse Marketing to provide strategic support for cAUse Marketing fundraising campaigns through leadership of audience development and ownership of donor engagement technologies, CRM functionality, and campaign reporting. The role leads the Tiger Giving Officer (TGO) team and supervises staff, leads audience building, monitors performance and fundraising metrics, and manages fundraising technology and platforms. These efforts support raising annual gift dollars and building major gift pipelines for colleges, units, and programs across campus.

Requirements

Bachelor's degree.
Four years of experience in annual giving, fundraising operations, advancement services, advancement communications, donor engagement, or related advancement fields.

Responsibilities

Manage and implement audience-building, prospecting, and segmentation strategies for cAUse Marketing campaigns, including direct mail, email, texting, crowdfunding, TGO, and Virtual Assistant outreach.
Build and manage the back-end logistics of campaigns in the team's CRMs, texting, online giving, matching gift, AI, and other emerging technology platforms.
Monitor fundraising metrics and develop reporting to inform and improve cAUse Marketing fundraising strategies.
Lead the TGO team’s hiring, onboarding, supervision, coaching, training, prospect assignments, and portfolio strategy.
Lead annual goal setting and ongoing accountability measures for individual TGO team members and collective team goals.
Foster TGO team collaboration across Auburn Advancement, including partnerships with college- and unit-based advancement teams, central frontline fundraising, and engagement officer teams.
Serve as the cAUse Marketing point of contact for staff workflows and reporting processes related to technology initiatives, including CRMs, texting, online giving, matching gift, AI, and other emerging platforms.
Serve as the primary forward-facing point of contact for donor inquiries; research, troubleshoot, and resolve giving issues and provide appropriate leads to frontline officer teams.
Supervise staff, lead audience building, monitor performance and fundraising metrics, and manage fundraising technology platforms to support annual giving and major gift pipeline development.