Manager, Campaign Analytics & Insights
About The Position
Men in Blazers is hiring a Manager, Campaign Analytics & Insights to join its Media team. The role owns measurement, reporting, and storytelling for brand partnerships, turning campaign performance across video, podcasts, newsletters, social, and live events into reporting and insights that demonstrate value to partners, strengthen the sales story, and support renewals. The role also uses data to guide business decisions for Men in Blazers as a brand. The Manager works closely with the Media, Sales, Partnerships, and Marketing teams and reports to the Head of Media Strategy. The position is remote in the United States, with East Coast candidates preferred.
Requirements
- At least 3 years of experience in campaign analytics, media research, or client insights at a digital publisher, sports or entertainment media company, creator network, or media agency.
- Hands-on experience reporting on branded content and sponsorship campaigns across video, audio, social, and email.
- Fluency with platform analytics, including YouTube, social, podcast hosting, GA4, and newsletter platforms, and comfort reconciling data from multiple sources.
- Advanced Excel or Google Sheets skills.
- Experience with a dashboard or business intelligence tool such as Looker Studio, Tableau, or similar.
- Strong storytelling and presentation skills, including the ability to turn spreadsheet data into a compelling presentation for a brand's marketing team.
- Familiarity with brand lift studies and third-party measurement vendors.
- Strong organization and attention to detail, with the ability to manage multiple campaigns and deadlines.
- Clear, collaborative communication skills and the ability to work across sales, production, and talent teams in a fully remote environment.
Nice To Haves
- SQL or Python experience.
- Experience with sports or soccer audiences.
- A genuine love of the game.
Responsibilities
- Compile campaign results across YouTube, podcasts, newsletters, social, digital, and live activations into accurate, timely wrap reports for brand partners.
- Track campaign delivery against guarantees and KPIs, including impressions, reach, views, downloads, engagement, and clicks; flag under-delivery early and recommend fixes.
- Create partner-facing insight decks explaining campaign results, why they worked, and what brands should do next.
- Establish performance benchmarks by platform, format, and show to inform guarantees.
- Create dashboards, templates, and a consistent reporting cadence for the Media, Sales, and Partnerships teams.
- Work with Sales and Account Management to develop case studies, RFP proof points, and renewal proposals from campaign results.
- Coordinate brand lift studies and third-party measurement vendors, and discuss methodology with partner and agency analytics teams.
- Identify over- and under-performing inventory to inform rate cards and media plans.
- Help develop a cross-platform understanding of the Men in Blazers audience to strengthen pitches and inform content strategy.
- Analyze marketing data to understand the business impact of internal media efforts, including merchandise, brand awareness, and retention.
- Turn performance and audience data into recommendations for leadership on investments in content, platforms, audience growth, merchandise, and new revenue opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
