Manager, Brand Partnerships & Events

Madewell • New York, NY

1d • Hybrid

About The Position

The Madewell Marketing team is made up of strategic, creative thinkers dedicated to building full-funnel marketing plans that fuel brand growth and customer love. We’re looking for a passionate and highly motivated marketing professional to lead brand partnerships, collaborations, and events that bring Madewell’s values to life and position the brand as a cultural leader. This role will own the strategy for partnerships and events including high-impact, cross-functional brand initiatives—from strategic collaborations to purpose-driven programs and partnership-led campaigns. You’ll be responsible for identifying, securing, and managing partnerships that span product, cultural moments, and content—ensuring each effort ladders up to overarching brand and business goals. The ideal candidate has strong brand relationships, project management skills, a curiosity for what’s next in culture and retail, and a passion for leading integrated work across departments. This role reports to the Senior Director of Brand Marketing and sits within the Brand Marketing team.

Requirements

• 5–7 years of experience in brand marketing, partnerships, collaborations, or PR—preferably within fashion, lifestyle, or culture-driven industries
• Bachelor’s or Master’s degree in Marketing, Communications, or related field (or equivalent experience)
• Proven experience leading brand partnerships and integrated campaigns
• Excellent communication and cross-functional project management skills
• Strategic thinker and creative collaborator who can drive alignment across diverse teams
• Entrepreneurial spirit with a proactive, solutions-oriented approach to problem-solving
• Deep curiosity about emerging cultural trends, brands, and collaborators
• Analytical mindset with the ability to translate campaign results into actionable insights
• Highly organized and detail-oriented, with strong time management skills
• Proficient in Keynote, Google Suite, AirTable, and project management tools.

Responsibilities

• Shape and present partnership opportunities, relationships, and event concepts in a compelling, strategic way—translating ideas into clear, sellable narratives that resonate internally and externally.
• Lead the end-to-end strategy and execution of brand partnerships, collaborations, and events—from concept through launch and post-event recap.
• Identify and secure strategic partners aligned with Madewell’s positioning across fashion, culture, and community, with a focus on creating meaningful, culturally relevant moments and experiences.
• Own the partnerships and events calendar, identifying opportunities tied to brand priorities, seasonal moments, and cultural trends.
• Conceptualize and execute events and activations that bring partnerships to life—ensuring thoughtful guest experience, strong brand storytelling, and alignment across all touchpoints.
• Drive seamless cross-functional execution by managing workflows across creative, PR, merchandising, design, operations, legal, and digital—ensuring timelines, deliverables, and approvals stay on track.
• Lead go-to-market strategy for each partnership and event, ensuring cohesive amplification across owned, earned, and paid channels.
• Serve as the primary point of contact for partners, vendors, collaborators, and agencies—managing relationships and execution from kickoff through event day.
• Oversee budgets, contracts, and on-site logistics, ensuring efficient use of resources and high-quality execution.
• Develop recaps and reporting for partnerships and events, tracking performance and distilling insights to inform future strategy.

Benefits

• Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogator support), fitness discounts, medical travel and more.
• We offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
• In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.
• We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
• In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees