Marketing Events & Partnerships Manager

Custom Ink • Carapichaima, CO

2d • $60,000 - $84,000 • Remote

About The Position

Custom Ink is seeking an experienced individual contributor passionate about planning trade shows, virtual events, and regional customer gatherings to drive sales and customer retention. This role will take full ownership of the event strategy and execution, reporting to the Director of Marketing. The position involves determining new shows to test, enhancing past successful events, turbocharging the webinar program, and pioneering first-ever regional customer/prospect gatherings. The ideal candidate is entrepreneurial, passionate about creating memorable face-to-face & virtual experiences, and comfortable with frequent travel during busy months. This is a hands-on, individual contributor role that requires a builder who enjoys rolling up their sleeves to handle both the high-level playbook and the tactical, hands-on logistics. The role is deeply rooted in corporate B2B environments and focuses on leveraging events for business buyer personas. The budget for this role is mid-scale, around $300K, and requires someone who thrives on optimizing and maximizing it independently. The position is for a creative architect energized by building a diverse event portfolio from scratch, including mixed trade shows, intimate client dinners, and webinar series.

Requirements

• 3-5 years of experience in event planning & execution, with a proven track record of managing high-touch sponsorships and lead-generation programs.
• Experience working with Customer Success, Sales, and Marketing teams to create events with positive ROI.
• Proven ability to identify, pitch, and manage co-marketing relationships with complementary B2B brands and organizations.
• An open mindset comfortable with both coaching and ambiguity; able to test event formats not done before in a mature startup environment.
• Self-driven, taking ownership of your job with minimal supervision.
• Deeply rooted in corporate B2B environments and understands how to leverage events for business buyer personas.
• Comfortable with optimizing and maximizing a mid-scale budget ($300K+) independently.
• Creative architect energized by building a diverse event portfolio—including mixed trade shows, intimate client dinners, and webinar series—from scratch.

Nice To Haves

• Candidates must reside in a state where Custom Ink is registered to do business as an employer. Eligible states currently include: AZ, CA, CO, CT, DE, DC, FL, GA, IL, KY, MA, MD, MI, MO, MS, NC, NH, NJ, NY, OH, PA, SC, TX, UT, VA, VT, WA

Responsibilities

• Architect and execute a diverse B2B event portfolio from scratch—including mixed trade shows, conferences, virtual webinars, and intimate regional client gatherings—aligning the event strategy and budget (upwards of $300K) to our key buyer personas and business goals.
• Manage all event logistics, from vendor negotiations, travel coordination, and shipping swag, to acting as the primary onsite manager and professional face of the Swag.com brand.
• Elevate trade show presence by pioneering creative, high-impact activations (like VIP dinners and partner sponsorships) and organizing intimate regional gatherings to drive customer learning, retention, and sales opportunities.
• Collaborate closely with Marketing and Customer Success teams to identify, secure, and prep customer and internal speakers for high-touch trade show engagements and content-driven webinar series.
• Identify, pitch, and manage co-marketing relationships with complementary B2B brands and organizations alongside marketing and sales leadership to expand reach into new prospect audiences.
• Own post-event handoff, track performance metrics, connect event activities to pipeline creation, and clearly report on total event ROI to cross-functional teams.
• Work closely with marketing, sales and customer teams to ensure successful event follow-ups, pipeline creation and ROI reporting.

Benefits

• Generous Paid Time Off
• Major paid holidays
• Comprehensive Health Coverage: Complete Medical, Dental, and Vision coverage at a low cost through a PPO or HDHP plan
• Employee Wellness: Access to virtual medical consultations through MDLIVE, and mental health services through some of our preferred partners.
• Family-Friendly Benefits: Up to 14 weeks of fully paid parental leave for birthing parents (6 weeks STD + 8 weeks of parental leave) and 8 weeks of fully paid parental leave for non-birthing parents, adoption assistance, pet insurance, caregiver leave, and fertility benefits.
• Financial Wellness: 401(k) plan featuring company matching, employer HSA contributions for eligible plans, Life & AD&D insurance, flexible spending account options, and resources to help you manage life’s financial moments.
• Professional Development: Access to training programs, certifications, and tuition assistance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed