Manager, Brand Channels

GoTo Foods • Sandy Springs, GA

2d

About The Position

Our Jamba brand is seeking a Brand Channels Manager who will provide expertise to drive off premise, loyalty performance, and demand generation across digital channels to achieve the brand's business objectives. This position collaborates with cross functional teams to ensure a consistent execution across digital marketing platforms. This position manages the implementation of off premise initiatives including first and third-party order & delivery, catering, loyalty marketing programs and analyzes their effectiveness. This position also provides key insights to build and maintain additional revenue growth opportunities through off-premise and digital channels.

Requirements

• Expertise in driving off-premise, loyalty performance, and demand generation across digital channels.
• Ability to collaborate with cross-functional teams.
• Experience managing the implementation of off-premise initiatives (order & delivery, catering, loyalty programs).
• Analytical skills to evaluate program effectiveness.
• Ability to provide insights for revenue growth opportunities.

Responsibilities

• Drive off premise, loyalty performance, and demand generation across digital channels to achieve the brand's business objectives.
• Collaborate with cross-functional teams to ensure consistent execution across digital marketing platforms.
• Manage the implementation of off-premise initiatives including first and third-party order & delivery, catering, and loyalty marketing programs.
• Analyze the effectiveness of off-premise initiatives.
• Provide key insights to build and maintain additional revenue growth opportunities through off-premise and digital channels.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed