Manager, BASES

NielsenIQ

About The Position

Manage end-to-end innovation research studies (concept & product testing), deliver high‑quality insights and recommendations, and act as a trusted client partner while coaching junior team members and ensuring excellence in project delivery.

Requirements

Strong analytical and problem-solving skills; ability to interpret forecasts.
Excellent communication and presentation abilities with consultative storytelling.
Solid project management, organization, and multitasking capability.
Strong business acumen, client orientation, and comfort in digital/virtual work environments.
Marketing research methods, statistics, and experimental design.
Familiarity with in‑market data and innovation metrics.
Proficiency in MS PowerPoint, Excel, and Word.
Bachelor’s degree required
4+ years of experience in marketing research, ideally with innovation testing (concept/product).
Experience coaching junior team members and presenting to clients.

Nice To Haves

postgraduate/MBA preferred

Responsibilities

Client Consulting & Relationship Management Serve as a trusted advisor by understanding client needs and delivering impactful insights.
Lead day‑to-day client communication; manage queries and tricky conversations with minimal senior involvement.
Present results with clear storytelling and actionable recommendations.
Participate in client planning/briefing meetings; link client needs to BASES solutions.
Project Management & Delivery Support proposal development and ensure designs meet specifications.
Align with internal teams on on test design, questionnaires, and analytical plans.
Execute and review questionnaires and study inputs.
Being able to execute studies end to end when needed.
Oversee project timelines and quality; communicate risks proactively.
Analyse data, finalize reports, and ensure on-time, high-quality deliverables.
Thought Leadership & Category Knowledge Build deep understanding of category dynamics, industry trends, and BASES tools.
Provide early-stage consulting on innovation improvement and decision optimization.
Contribute to internal and client-facing thought leadership.
Team & People Development Coach and mentor junior analysts; review their work to strengthen analysis and storytelling.
Role model professional behaviour and collaboration across teams.