Manager, Annual Giving

Habitat for Humanity GTA•Toronto, ON

39d•$70,000 - $75,000

About The Position

The Manager, Annual Giving is responsible for leading Habitat for Humanity GTA’s individual giving program, with a primary focus on direct mail fundraising and the development of integrated digital donor journeys. This role owns the strategy, planning, and execution of multi-channel direct response campaigns that drive donor acquisition, retention, and long-term value. The Manager plays a central role in shaping the donor experience at scale by leveraging Raiser’s Edge NXT and Fundraise Up to ensure supporters receive timely, relevant, and consistent engagement across mail and digital channels from first gift onward.

Requirements

5+ years of experience in individual giving or direct response fundraising, with direct responsibility for a multi-touch direct mail program.
Demonstrated experience using CRM systems such as Raiser’s Edge NXT to manage segmentation, reporting, and donor data.
Hands-on experience with digital fundraising platforms, including Fundraise Up or comparable online giving tools.
Proven ability to design and optimize donor journeys that improve retention and recurring giving.
Experience working cross-functionally with marketing, communications, and data teams.
Strong project management skills with the ability to manage multiple campaigns and deadlines.

Responsibilities

Develop and manage the individual giving plan and campaign calendar, aligned with Habitat GTA’s fundraising priorities and revenue targets.
Own a structured direct mail cadence, ensuring appeals, renewals, lapsed donor mailings, and seasonal campaigns are planned, executed, and evaluated annually.
Use donor data and insights from Raiser’s Edge NXT to inform strategy, segmentation, and campaign timing
Design and manage digital donor journeys using email, online giving, and automated touchpoints to support acquisition, second-gift conversion, monthly giving, retention, and reactivation.
Leverage Fundraise Up functionality to optimize donation forms, suggested asks, recurring giving prompts, and donor conversion.
Work closely with Marketing & Communications to align email content, timing, and calls to action with direct mail and campaign objectives.
Ensure a cohesive donor experience across direct mail, email, donation forms, and landing pages, with consistent messaging and offers.
Coordinate campaign launches so direct mail, and digital touchpoints are intentionally sequenced and reinforce one another.
Support time-sensitive and priority appeals, including year-end and emergency response fundraising, as required.
Use reporting and dashboards in Raiser’s Edge NXT and Fundraise Up to track key performance indicators, including response rate, retention, average gift, donor lifetime value, and channel ROI.
Lead testing initiatives across direct mail and digital, including list segmentation, messaging, ask strings, landing pages, and donation form optimization.
Translate data and insights into practical recommendations that improve campaign performance and donor journeys.
Use reporting and dashboards in Raiser’s Edge NXT and Fundraise Up to track key performance indicators, including response rate, retention, average gift, donor lifetime value, and channel ROI.
Lead testing initiatives across direct mail and digital, including list segmentation, messaging, ask strings, landing pages, and donation form optimization.
Translate data and insights into practical recommendations that improve campaign performance and donor journeys.
Manage the individual giving budget, including direct mail production costs, digital tools, and vendor contracts.
Oversee relationships with external vendors supporting direct mail production, list services, and digital fundraising tools.
Participate in team meetings, planning sessions, and cross-departmental collaboration as required.
Contribute to continuous improvement of fundraising tools, messaging, and processes.
Duties may be amended as required to meet evolving organizational needs.