Manager, Annual Giving

IVEY BUSINESS SCHOOL FOUNDATION•London, ON

1d•Onsite

About The Position

Ivey Business School (www.ivey.ca) at Western University (www.uwo.ca) is Canada’s leading provider of real-world, case-based business education. Drawing on extensive research and business experience, Ivey’s faculty provides the best classroom experience, equipping students with the knowledge, skills, and capabilities they need to confidently take on today’s leadership challenges and opportunities through Case-Method Learning. Ivey offers undergraduate and graduate degree programs, as well as Executive Education at campuses in London, Toronto, and Hong Kong. Reporting to the Associate Director, Development, the Manager, Annual Giving, is responsible for building and executing a comprehensive direct marketing program to secure philanthropic support for the Ivey Business School. The Manager, Annual Giving, will support the Associate Director, Development in growing the Ivey Society program and Class reunion campaigns through special direct marketing and fundraising initiatives. The successful candidate will bring innovate ideas to communicate and inspire support for the School and will excel at project management and relationship building.

Requirements

Undergraduate degree
5 years of experience
Knowledge of digital and social media fundraising techniques
Ability to organize and manage a diverse range of assignments and projects with high efficiency, yet thorough attention to detail and follow through
Proven ability to develop persuasive communications including effective solicitation and stewardship materials for external audiences
A sophisticated grasp of direct marketing techniques and related methods for building and sustaining annual support
Strong communication skills, both oral and written
An ability to work with information systems and databases to fully exploit the use of segmentation for solicitations
An ability to interpret data in order to determine effectiveness of current strategy and determine future action
An ability to effectively communicate data-driven results and put forward recommendations
Appreciation of the mission, purpose and values of a comprehensive university, and more particularly, a leading business school and responding to the educational and research needs of an international business environment.

Responsibilities

Set growth targets annually with Associate Director, Development and Director, Development.
Focus on meeting financial targets and increasing donor retention, donor acquisition, reactivating lapsed donors and upgrading donors.
Cultivate meaningful relationships with donors and prospective donors and ensure they are effectively moved through the donor cultivation cycle.
Monitor the Ivey Fund e-mail and respond to donor inquiries and requests.
Create compelling direct marketing appeals and stewardship communications to increase revenue aimed at supporting Ivey Business School’s highest priority needs, while ensuring annual giving program strategies are aligned with the overall development strategy.
Manage data, trends, and performance reporting processes and analyze results to develop enhanced donor retention, reactivation, upgrading, acquisition, and in conjunction with the Associate Director of Development, set revenue targets for direct marketing appeals.
Manage the operations and budgets of direct marketing programs.
Manage the creation and deployment of engagement and stewardship resources for reunion class campaigns.
Proactively engage with internal stakeholders to gain awareness and stay updated on Ivey’s programs, research and stories of impact to highlight in direct marketing appeals and stewardship material.
Continuously develop and implement, in conjunction with the Associate Director, Development, an overall strategy to attract philanthropic support for the School through direct mail, email, social media and other direct marketing channels.
Maintain and continually improve processes for a comprehensive Ivey Fund direct marketing program, including special appeals in order to achieve key goals. Manage its execution including supervision and management of all program logistics, message development, segmentation and data manipulation.
Project manage the development of the Ivey Fund messaging and brand, apply brand guidelines and develop ways in which brand can be utilized and extended throughout the Ivey Fund portfolio (direct mail, email, social media, etc.), while remaining aware of possible brand dilution.
Continue to identify potential gaps in strategy; leverage, in collaboration with Advancement Operations, reporting tools to evaluate data pertaining to gaps; develop and execute strategies to address concerns, and use data to determine whether gaps have been resolved.
Analyze and present data in a meaningful and insightful way in order to create a constant awareness of the state of affairs.
Manage relationships with external vendors including the setting of expectations, managing the quotation process, establishing timelines and project goals and evaluating performance and quality.
Revise existing procedures and communication strategies for acknowledging annual gifts and sustaining/upgrading support. Recommend and implement improvements to existing processes.
Develop and manage an approximate budget $100,000 for specific annual fund programs such as direct mail, email and social media.
Developing annual giving case for support and appropriate solicitation, acknowledgement, and stewardship communications.
Working with the Associate Director, Development to identify priority Ivey Society donors for renewals and reunion campaigns for management.
Collaborating with Development, Stewardship and Alumni Relations colleagues on annual planning and communications calendars.
Supporting strategies that will allow for expanded and/or new segment exploration.
Supporting continual improvement in all facets of the portfolio.

Benefits

A bright, inclusive, and modern eco-friendly working environment
A collaborative and engaging work culture
Opportunity to join a community of people-focused professionals
Market competitive compensation
Generous benefits package with employer-paid premiums, including a comprehensive Health and Dental Plan, and Health Care Spending Account
Enhanced mental health benefits coverage and resources
Out-of-country travel insurance
Vacation starting at 15 days per year plus 2 paid Ivey Personal Days
Paid time off during the School’s December holiday closure
Numerous campus-wide arts, culture, and sport events
Employee Assistance Program with family coverage