(USA) Manager, Account Strategy

Walmart•Hoboken, NJ

1d•$96,000 - $186,000•Onsite

About The Position

The Manager, Account Strategy leads the development and execution of omnichannel advertising campaigns, translating client marketing objectives into effective media strategies using Walmart Connect’s platforms. This role involves monitoring campaign performance, optimizing delivery against key metrics, and providing strategic recommendations based on data analysis and customer insights. The manager collaborates cross-functionally with internal teams and external partners to ensure campaign success, drives continuous improvement initiatives, and supports team development. Strong leadership and analytical skills are essential to advance business goals and maintain alignment with company values and standards. The team develops and executes omnichannel advertising campaigns using Walmart Connect’s solutions to meet client marketing goals. They monitor and optimize campaign performance through data analysis and media metrics, ensuring alignment with key indicators. Collaborating with Sales, Product, Engineering, and Analytics teams, they support campaign success and strategic planning. The team manages client onboarding, resolves integration challenges, and builds strong agency partnerships. Focused on continuous improvement, they contribute to creative development and digital innovation while providing guidance and mentorship to enhance overall performance and drive business results.

Requirements

Proven expertise in developing and executing omnichannel media and advertising strategies.
Strong analytical skills with experience in campaign data analysis and performance optimization.
Ability to translate client marketing goals into actionable media plans using digital metrics.
Experience leading client onboarding and managing relationships with agencies and internal teams.
Proficiency in forecasting revenue and identifying market trends to support business growth.
Demonstrated leadership in mentoring, coaching, and developing team members.
Commitment to upholding ethical standards and company values in all business practices.
Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy.
5 years’ experience in digital media, account management, marketing, or advertising strategy.

Nice To Haves

Experience in sales or media strategy
Experience with DSPs, DMPs, ad exchanges, and media platforms like Salesforce, Tableau, SQL, or Power BI.
Master’s degree in marketing, business, or related area.

Responsibilities

Develop and execute omnichannel advertising campaigns aligned with client marketing objectives using Walmart Connect’s platforms.
Monitor campaign performance and optimize delivery to meet key performance indicators such as CPM, ROAS, and CTR.
Lead campaign setup, troubleshooting, and integration with internal systems to ensure seamless execution.
Collaborate with Sales, Product, Engineering, and Analytics teams to drive campaign success and innovation.
Analyze campaign data to generate actionable insights and strategic recommendations for clients and leadership.
Build joint business plans using forecasting tools and customer insights to support revenue growth.
Present campaign results and strategic guidance to clients and senior stakeholders.