(USA) Manager, Account Strategy
About The Position
The Manager, Account Strategy leads the development and execution of omnichannel advertising campaigns, translating client marketing objectives into effective media strategies using Walmart Connect’s platforms. This role involves monitoring campaign performance, optimizing delivery against key metrics, and providing strategic recommendations based on data analysis and customer insights. The manager collaborates cross-functionally with internal teams and external partners to ensure campaign success, supports client onboarding, and drives continuous improvement initiatives. Strong leadership and consultative skills are essential to foster relationships and guide team development in a dynamic environment. The team develops and executes omnichannel advertising campaigns using Walmart Connect’s solutions to achieve client marketing objectives. They monitor and optimize campaign performance through data analysis and media metrics, ensuring alignment with key indicators. Collaborating with Sales, Product, Engineering, and Analytics teams, they support campaign success and strategic planning. The team manages client onboarding, resolves integration challenges, and builds strong agency partnerships. Focused on continuous improvement, they contribute to creative development and digital innovation while providing guidance and mentorship to enhance overall performance and drive business results.
Requirements
- Proven experience in developing and executing omnichannel media strategies aligned with client marketing goals.
- Strong proficiency in campaign management, including setup, monitoring, and optimization across digital advertising platforms.
- Ability to analyze campaign data using key performance metrics such as CPM, ROAS, and CTR to drive actionable insights.
- Skilled in building and presenting strategic recommendations and business plans to clients and senior leadership.
- Expertise in leveraging customer insights and forecasting tools to support media strategy and revenue growth.
- Demonstrated capability to collaborate cross-functionally with sales, product, engineering, and analytics teams.
- Option 1: Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy.
- Option 2: 5 years’ experience in digital media, account management, marketing, or advertising strategy.
Nice To Haves
- Experience in sales or media strategy
- Experience with DSPs, DMPs, ad exchanges, and media platforms like Salesforce, Tableau, SQL, or Power BI.
- Master’s degree in marketing, business, or related area.
Responsibilities
- Develop and execute omnichannel advertising campaigns aligned with client marketing objectives using Walmart Connect’s platforms.
- Monitor campaign pacing, performance, and optimization to meet key performance indicators.
- Analyze campaign data applying media metrics to enhance effectiveness and recommend improvements.
- Lead campaign setup, troubleshooting, and client onboarding processes across advertising technologies.
- Collaborate with Sales, Product, Engineering, and Analytics teams to ensure campaign success and alignment.
- Build joint business plans with clients leveraging forecasting tools and customer insights.
- Present campaign performance and strategic recommendations to clients and senior leadership.
Benefits
- Competitive pay
- Performance-based bonus awards
- Medical coverage
- Vision coverage
- Dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO (including sick leave)
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
- Live Better U (Walmart-paid education benefit program for full-time and part-time associates)
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What This Job Offers
Job Type
Full-time
Career Level
Manager
